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CMS comparison Framer vs Keystone

Framer vs Keystone

Framer is a closed-source site builder that runs on the vendor's cloud. Keystone is an open-source headless CMS that you host yourself. The table below sets them side by side on 28 features. They get a different status on 21.

  • Framer Site builder · Closed source · 14 of 28 built in
  • Keystone Headless · Open source · 6 of 28 built in

Sources checked: Framer on 29 Sept 2026, Keystone on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.


Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Framer vs Keystone feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Framer Site builder
Keystone Headless
Overview
What it is Hosted visual site builder with a CMS, hosting and AI agents. Designers build pages on a canvas. Run by Framer.Open-source Node.js headless CMS from Thinkmill that generates a GraphQL API and an admin UI from a TypeScript schema.
Edition compared The product and release each column describes. Framer 3.0 site plans, Free to Enterprise SaaS, continuously updated Keystone 6, open source, from the @keystone-6/core package Version 8.1.0, released 31 Aug 2026
Vendor Framer B.V. framer.com Thinkmill keystonejs.com
Licence Closed source Proprietary Open source MIT
Hosting No self-hosting Vendor cloud A paid plan is required to connect a custom domain. Self-hosting No vendor cloud No managed hosting. Thinkmill offers enterprise support.
Built with Hosted SaaS with React code componentsTypeScript, Node.js, GraphQL, Prisma, Next.js for the admin UI
Database Managed by FramerPostgreSQL, MySQL, SQLite
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan. Basic $10, Pro $30 per site per month billed yearly. Extra editors $20 per month. Free to start Free and open source. Enterprise support from Thinkmill on request.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Not available You build collections in the editor or sync them through the Plugin and Server APIs. 313 Built in Lists and fields are TypeScript config. 4
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 13 Not available
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Components with properties that content editors can change on-page. 14 Built in Component blocks inside the document field. 8
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Plugin or add-on Translation locales add-on, $20 per locale per month. One free locale to try. 117 Not available No locale support documented. Model translations yourself. 12
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Generates 512 to 4096 px variants served through srcset. 8 Not available Image field stores originals. The Cloudinary field hands resizing to Cloudinary. 711
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Limited Server API in open beta, through the framer-api package over WebSocket. No plain REST. 23 Not available GraphQL only. Custom REST routes through extendExpressApp. 4
GraphQL API The vendor or an official module provides a GraphQL API for content. Not available Built in
Webhooks The CMS can call an external URL when content is created, changed or published. Not available Webhooks cover form submissions only. 10 Not available No webhook settings. Call URLs from hooks in code. 10
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in Not available
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in CMS items can stay in draft. 13 Not available
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Not available No native scheduling. Third-party Marketplace plugins add it. 18 Not available
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Version history and rollback of published versions. 67 Not available
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Not available
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Canvas editing and on-page editing of the live site. 14 Not available
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Limited Editors review and merge Pro branches. Only Deploy permission publishes. No stages. 45 Not available
Content releases Editors group changes across several entries and publish them together as one release. Paid tier Branching on Pro groups changes and ships them in one merge. 15 Not available
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Built in Free workspaces allow up to three editors. 1 Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Limited Fixed roles plus Design, Content and Deploy permissions per project. No role builder. 4 Limited Roles are access-control functions written in code. No role editor in the admin. 5
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Built in Field-level access control. 5
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Enterprise. 116 Not available The auth package covers password login. SSO means custom session code. 6
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Not available Not documented publicly. Not available
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in A workspace holds many site projects, each on its own plan. 4 Not available
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Plugins add custom panels and tools to the editor. 11 Built in Custom admin pages, navigation and field views. 9
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Framer Marketplace. 12 Not available
Form builder Editors can build and publish forms and collect submissions without code. Built in Native forms. Submissions can also go to a webhook. 10 Not available
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Built in createAuth works on any list, including site users. 6
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in Agents write, rewrite and translate content. AI credits meter usage. 115 Not available
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Not available No MCP server. External Agents, in preview, link AI tools through a CLI and skills. 9 Not available

Considering more platforms? Compare Framer and Keystone with the rest of your shortlist in the CMS comparison tool.


Where they differ

Framer and Keystone get a different status on 21 of the 28 features and the same status on 7. Framer has 14 built in on its baseline edition, Keystone has 6. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Licence
Framer is closed source (Proprietary). Keystone is open source (MIT).
Self-hosting
Framer cannot be self-hosted. Keystone can be self-hosted.
Vendor cloud
Framer has a vendor-run cloud. Keystone has no vendor-run cloud.

Built in on Framer, a different answer on Keystone 12

  • Content model in the UI Framer: Built in. Keystone: Not available.
  • Image transformations Framer: Built in. Keystone: Not available.
  • Renders the website Framer: Built in. Keystone: Not available.
  • Drafts Framer: Built in. Keystone: Not available.
  • Version history Framer: Built in. Keystone: Not available.
  • Preview Framer: Built in. Keystone: Not available.
  • Visual editing Framer: Built in. Keystone: Not available.
  • Real-time co-editing Framer: Built in. Keystone: Not available.
  • Multiple sites Framer: Built in. Keystone: Not available.
  • Plugin marketplace Framer: Built in. Keystone: Not available.
  • Form builder Framer: Built in. Keystone: Not available.
  • AI writing assistant Framer: Built in. Keystone: Not available.

Built in on Keystone, a different answer on Framer 4

  • Content model in code Framer: Not available. Keystone: Built in.
  • GraphQL API Framer: Not available. Keystone: Built in.
  • Field-level permissions Framer: Not available. Keystone: Built in.
  • Site member accounts Framer: Not available. Keystone: Built in.

Built in on neither, with different answers 5

  • Localization Framer: Plugin or add-on. Keystone: Not available.
  • REST API Framer: Limited. Keystone: Not available.
  • Approval workflows Framer: Limited. Keystone: Not available.
  • Content releases Framer: Paid tier. Keystone: Not available.
  • Single sign-on Framer: Paid tier. Keystone: Not available.

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