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CMS comparison Framer vs HubSpot CMS

Framer vs HubSpot CMS

Framer is a closed-source site builder that runs on the vendor's cloud. HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 13.

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  • Framer Site builder · Closed source · 14 of 28 built in
  • HubSpot CMS Site builder · Closed source · 16 of 28 built in

Sources checked: Framer on 29 Sept 2026, HubSpot CMS on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Framer vs HubSpot CMS feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Framer Site builder
HubSpot CMS Site builder
Overview
What it is Hosted visual site builder with a CMS, hosting and AI agents. Designers build pages on a canvas. Run by Framer.HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.
Edition compared The product and release each column describes. Framer 3.0 site plans, Free to Enterprise SaaS, continuously updated Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated
Vendor Framer B.V. framer.com HubSpot, Inc. hubspot.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud A paid plan is required to connect a custom domain. No self-hosting Vendor cloud
Built with Hosted SaaS with React code componentsHubL templates, HubSpot CLI
Database Managed by FramerManaged by HubSpot, with HubDB for structured data
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan. Basic $10, Pro $30 per site per month billed yearly. Extra editors $20 per month. Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Not available You build collections in the editor or sync them through the Plugin and Server APIs. 313 Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 13 Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 14
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Components with properties that content editors can change on-page. 14 Built in Drag-and-drop modules and sections. 5
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Plugin or add-on Translation locales add-on, $20 per locale per month. One free locale to try. 117 Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 16
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Generates 512 to 4096 px variants served through srcset. 8 Built in Automatic resizing plus the HubL resize_image_url function. 7
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Limited Server API in open beta, through the framer-api package over WebSocket. No plain REST. 23 Built in CMS APIs for pages, blog posts and HubDB. 8
GraphQL API The vendor or an official module provides a GraphQL API for content. Not available Paid tier Content Hub Professional. 9
Webhooks The CMS can call an external URL when content is created, changed or published. Not available Webhooks cover form submissions only. 10 Not available Webhooks API covers CRM objects. No page publish events. 10
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in Built in HubL themes and templates on HubSpot hosting.
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in CMS items can stay in draft. 13 Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Not available No native scheduling. Third-party Marketplace plugins add it. 18 Built in 118
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Version history and rollback of published versions. 67 Built in Restore previous versions on all plans. 12
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Canvas editing and on-page editing of the live site. 14 Built in Drag-and-drop editor edits the rendered page. 5
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Limited Editors review and merge Pro branches. Only Deploy permission publishes. No stages. 45 Paid tier Content approvals on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release. Paid tier Branching on Pro groups changes and ships them in one merge. 15 Paid tier Content staging on Professional publishes staged pages together. 13
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Built in Free workspaces allow up to three editors. 1 Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Limited Fixed roles plus Design, Content and Deploy permissions per project. No role builder. 4 Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Not available
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Enterprise. 116 Paid tier SAML SSO on Content Hub Professional and Enterprise. 15
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Not available Not documented publicly. Paid tier Activity logging on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in A workspace holds many site projects, each on its own plan. 4 Paid tier Multisites on Enterprise. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Plugins add custom panels and tools to the editor. 11 Built in Custom modules and their fields appear in the page editor. 3
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Framer Marketplace. 12 Built in HubSpot Marketplace for apps and themes. 16
Form builder Editors can build and publish forms and collect submissions without code. Built in Native forms. Submissions can also go to a webhook. 10 Built in
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 12
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in Agents write, rewrite and translate content. AI credits meter usage. 115 Built in Breeze generates and refines content in editors on all plans. 17
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Not available No MCP server. External Agents, in preview, link AI tools through a CLI and skills. 9 Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18

Framer sources

Checked 29 Sept 2026. Framer 3.0 site plans, Free to Enterprise.

  1. Framer pricing
  2. Framer update: Server API (February 2026)
  3. Framer Developers: Server API introduction
  4. Framer Help: members, roles and permissions
  5. Framer: collaboration with branches, reviews and staging
  6. Framer: publish with staging, hosting and rollback
  7. Framer Help: staging and versions
  8. Framer Help: how Framer optimizes images
  9. Framer External Agents
  10. Framer Help: connect Framer forms to a webhook
  11. Framer Developers: plugins introduction
  12. Framer Marketplace plugins
  13. Framer CMS
  14. Framer Help: on-page editing
  15. Framer blog: Framer 3.0 with Agents and Branching
  16. Framer Enterprise
  17. Framer Help: localization
  18. Framer CMS Scheduler plugin (third party)

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

  1. HubSpot Content Hub pricing
  2. HubSpot Product & Services Catalog
  3. HubSpot docs: Modules overview
  4. HubSpot KB: Create and populate HubDB tables
  5. HubSpot KB: Edit content in the content editor
  6. HubSpot KB: Create pages in multiple languages
  7. HubSpot docs: HubL functions
  8. HubSpot API: Schedule a website page
  9. HubSpot docs: Query HubSpot data using GraphQL
  10. HubSpot docs: Webhooks API guide
  11. HubSpot KB: Set a blog post's publish date and time
  12. HubSpot KB: Restore a previous version of content
  13. HubSpot KB: Redesign and relaunch a site with content staging
  14. HubSpot KB: Create and assign permission sets
  15. HubSpot KB: Set up single sign-on (SSO)
  16. HubSpot Marketplace
  17. HubSpot KB: Generate and refine content with AI
  18. Remote HubSpot MCP server is now generally available

Considering more platforms? Compare Framer and HubSpot CMS with the rest of your shortlist in the CMS comparison tool.

Where they differ

Framer and HubSpot CMS get a different status on 13 of the 28 features and the same status on 15. Framer has 14 built in on its baseline edition, HubSpot CMS has 16. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Framer, a different answer on HubSpot CMS 3

  • Content model in the UI Framer: Built in. HubSpot CMS: Paid tier.
  • Real-time co-editing Framer: Built in. HubSpot CMS: Not available.
  • Multiple sites Framer: Built in. HubSpot CMS: Paid tier.

Built in on HubSpot CMS, a different answer on Framer 5

  • Content model in code Framer: Not available. HubSpot CMS: Built in.
  • Localization Framer: Plugin or add-on. HubSpot CMS: Built in.
  • REST API Framer: Limited. HubSpot CMS: Built in.
  • Scheduled publishing Framer: Not available. HubSpot CMS: Built in.
  • Official MCP server Framer: Not available. HubSpot CMS: Built in.

Built in on neither, with different answers 5

  • GraphQL API Framer: Not available. HubSpot CMS: Paid tier.
  • Approval workflows Framer: Limited. HubSpot CMS: Paid tier.
  • Custom roles Framer: Limited. HubSpot CMS: Paid tier.
  • Audit log Framer: Not available. HubSpot CMS: Paid tier.
  • Site member accounts Framer: Not available. HubSpot CMS: Paid tier.

More comparisons

Framer against other platforms

HubSpot CMS against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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