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CMS comparison Framer vs Wix

Framer vs Wix

Framer is a closed-source site builder that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 12.

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  • Framer Site builder · Closed source · 14 of 28 built in
  • Wix Site builder · Closed source · 21 of 28 built in

Sources checked: Framer on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Framer vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Framer Site builder
Wix Site builder
Overview
What it is Hosted visual site builder with a CMS, hosting and AI agents. Designers build pages on a canvas. Run by Framer.Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes. Framer 3.0 site plans, Free to Enterprise SaaS, continuously updated Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor Framer B.V. framer.com Wix.com Ltd. wix.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud A paid plan is required to connect a custom domain. No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with Hosted SaaS with React code componentsHosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database Managed by FramerWix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan. Basic $10, Pro $30 per site per month billed yearly. Extra editors $20 per month. Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Not available You build collections in the editor or sync them through the Plugin and Server APIs. 313 Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 13 Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Components with properties that content editors can change on-page. 14 Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Plugin or add-on Translation locales add-on, $20 per locale per month. One free locale to try. 117 Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Generates 512 to 4096 px variants served through srcset. 8 Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Limited Server API in open beta, through the framer-api package over WebSocket. No plain REST. 23 Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content. Not available Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published. Not available Webhooks cover form submissions only. 10 Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in CMS items can stay in draft. 13 Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Not available No native scheduling. Third-party Marketplace plugins add it. 18 Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Version history and rollback of published versions. 67 Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Canvas editing and on-page editing of the live site. 14 Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Limited Editors review and merge Pro branches. Only Deploy permission publishes. No stages. 45 Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release. Paid tier Branching on Pro groups changes and ships them in one merge. 15 Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Built in Free workspaces allow up to three editors. 1 Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Limited Fixed roles plus Design, Content and Deploy permissions per project. No role builder. 4 Built in Not every permission is available to custom roles. 619
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Enterprise. 116 Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Not available Not documented publicly. Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in A workspace holds many site projects, each on its own plan. 4 Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Plugins add custom panels and tools to the editor. 11 Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Framer Marketplace. 12 Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code. Built in Native forms. Submissions can also go to a webhook. 10 Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in Agents write, rewrite and translate content. AI credits meter usage. 115 Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Not available No MCP server. External Agents, in preview, link AI tools through a CLI and skills. 9 Built in Wix MCP for docs, code and site API calls. 5

Framer sources

Checked 29 Sept 2026. Framer 3.0 site plans, Free to Enterprise.

  1. Framer pricing
  2. Framer update: Server API (February 2026)
  3. Framer Developers: Server API introduction
  4. Framer Help: members, roles and permissions
  5. Framer: collaboration with branches, reviews and staging
  6. Framer: publish with staging, hosting and rollback
  7. Framer Help: staging and versions
  8. Framer Help: how Framer optimizes images
  9. Framer External Agents
  10. Framer Help: connect Framer forms to a webhook
  11. Framer Developers: plugins introduction
  12. Framer Marketplace plugins
  13. Framer CMS
  14. Framer Help: on-page editing
  15. Framer blog: Framer 3.0 with Agents and Branching
  16. Framer Enterprise
  17. Framer Help: localization
  18. Framer CMS Scheduler plugin (third party)

Wix sources

Checked 29 Sept 2026. Wix website builder with Wix CMS, in Wix Editor and Wix Studio.

  1. Wix plans and pricing
  2. Wix blog: Wix Premium plans (May 2026)
  3. Wix Data Items API
  4. The Wix GraphQL API
  5. The Wix MCP
  6. Wix Help: creating custom roles for collaborators
  7. Wix Help: Studio Editor collaborating on a site
  8. Wix Help: enterprise approvals for site changes
  9. Wix Help: restoring CMS collections with backups
  10. Wix Help: SSO login for your organization
  11. Wix Help: managing collection item statuses
  12. Wix Help: Release Manager
  13. Wix CLI: data collections extension files
  14. Wix Help: Wix Multilingual overview
  15. Wix Media: URL image transformation
  16. Wix Developers: about webhooks
  17. Wix Developers: about dashboard extensions
  18. Wix Help: Studio Editor AI text creator
  19. Wix Help: inviting collaborators
  20. Wix Help: CMS overview

Considering more platforms? Compare Framer and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

Framer and Wix get a different status on 12 of the 28 features and the same status on 16. Framer has 14 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Framer, a different answer on Wix 1

  • Version history Framer: Built in. Wix: Limited.

Built in on Wix, a different answer on Framer 8

  • Localization Framer: Plugin or add-on. Wix: Built in.
  • REST API Framer: Limited. Wix: Built in.
  • GraphQL API Framer: Not available. Wix: Built in.
  • Webhooks Framer: Not available. Wix: Built in.
  • Scheduled publishing Framer: Not available. Wix: Built in.
  • Custom roles Framer: Limited. Wix: Built in.
  • Site member accounts Framer: Not available. Wix: Built in.
  • Official MCP server Framer: Not available. Wix: Built in.

Built in on neither, with different answers 3

  • Content model in code Framer: Not available. Wix: Limited.
  • Approval workflows Framer: Limited. Wix: Paid tier.
  • Content releases Framer: Paid tier. Wix: Limited.

More comparisons

Framer against other platforms

Wix against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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