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CMS comparison Ghost vs Kirby

Ghost vs Kirby

Ghost is an open-source traditional CMS that you can host yourself or run on the vendor's cloud. Kirby is a closed-source traditional CMS that you host yourself. The table below sets them side by side on 28 features. They get a different status on 14.

  • Ghost Traditional · Open source · 10 of 28 built in
  • Kirby Traditional · Closed source · 11 of 28 built in

Sources checked: Ghost on 29 Sept 2026, Kirby on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.


Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Ghost vs Kirby feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Ghost Traditional
Kirby Traditional
Overview
What it is Open-source Node.js publishing platform with built-in newsletters, memberships and paid subscriptions. Self-hosted or run on Ghost(Pro).File-based PHP CMS with a configurable editing Panel. Content lives in text files on your own server, under a paid per-site licence.
Edition compared The product and release each column describes. Ghost 6, self-hosted open source and Ghost(Pro) Version 6.65.0, released 22 Sept 2026 Kirby 5. Kirby 6 is in alpha. Version 5.6.0, released 16 Sept 2026
Vendor Ghost Foundation (non-profit) ghost.org Content Folder GmbH & Co. KG getkirby.com
Licence Open source MIT Closed source Proprietary, source available
Hosting Self-hosting Vendor cloud Ghost(Pro) Starter allows only the default theme and no custom integrations. Self-hosting No vendor cloud
Built with Node.js, JavaScript, Handlebars themesPHP, Vue for the Panel
Database MySQLFlat files, no database required
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free to self-host. Ghost(Pro) Starter $18, Publisher $29, Business $199 per month, billed yearly. No free option Basic €99 per site if revenue is under €1M. Enterprise €349 per site. Both include 3 years of updates.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Not available Fixed model of posts, pages, tags and members. Built in Blueprints are YAML files in site/blueprints. 5
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Not available Not available You edit blueprints as files. The Panel has no schema editor. 5
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Fixed set of editor cards plus reusable snippets. 10 Built in Blocks and Layout fields. 6
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Not available One content language per site. Built in Multi-language content is built in. 7
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Ghost generates theme-defined image sizes automatically. 5 Built in Thumbs with resize, crop and format conversion. 8
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in Content API and Admin API. 12 Built in Authenticated REST API. The official KQL plugin serves headless queries. 910
GraphQL API The vendor or an official module provides a GraphQL API for content. Not available Not available
Webhooks The CMS can call an external URL when content is created, changed or published. Built in Via custom integrations. Not available on Ghost(Pro) Starter. 42 Not available PHP hooks only. No webhook settings.
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in Handlebars themes. Built in PHP templates and snippets.
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Limited Edits to a published post go live on Update. No pending draft. 13 Built in Page drafts. Kirby 5 stores unsaved changes apart from the live version. 4
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in Scheduled publishing only. Not available
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Post history with one-click restore. 6 Not available Kirby 5 keeps the live version and one set of changes. No revision history. 4
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in Preview view renders unsaved changes, with shareable links. 4
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Not available The admin toolbar on the live site links to the editor. 9 Not available Preview view compares versions. No click-to-edit. 4
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Limited Contributors draft and Editors publish. No configurable stages. 7 Not available Fixed page statuses: draft, unlisted, listed. 11
Content releases Editors group changes across several entries and publish them together as one release. Not available Not available
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Not available Content locking stops two editors changing one page at once. 320
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Not available Fixed staff roles. 7 Built in Roles are user blueprints with permissions. 12
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Not available Only by loading different blueprints per role in custom code. 13
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Ghost(Pro) Custom plan only. Not in self-hosted Ghost. 2 Not available No first-party SSO. Community OAuth plugins exist.
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Built in History log of staff actions. 8 Not available
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Not available Not available One site per installation.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Not available The admin app has no extension points. Built in Panel plugins add fields, sections, views and areas. 15
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Limited Theme marketplace only. Ghost has no plugin system. 2 Built in Official plugin directory at plugins.getkirby.com. 16
Form builder Editors can build and publish forms and collect submissions without code. Not available Member signup forms only. Plugin or add-on Paid DreamForm plugin by tobimori. 17
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Built in Members with free and paid tiers. 3 Limited Frontend login is built in. Sign-up needs custom code. 14
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Not available Not available No first-party AI. Kirby Copilot is a paid third-party plugin. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Not available Community MCP servers only. 11 Not available Third-party Kirby MCP plugin by Bruno Meilick. 19

Considering more platforms? Compare Ghost and Kirby with the rest of your shortlist in the CMS comparison tool.


Where they differ

Ghost and Kirby get a different status on 14 of the 28 features and the same status on 14. Ghost has 10 built in on its baseline edition, Kirby has 11. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Licence
Ghost is open source (MIT). Kirby is closed source (Proprietary, source available).
Vendor cloud
Ghost has a vendor-run cloud. Kirby has no vendor-run cloud.
Free option
Ghost has a free option. Kirby has no free option.

Built in on Ghost, a different answer on Kirby 5

  • Webhooks Ghost: Built in. Kirby: Not available.
  • Scheduled publishing Ghost: Built in. Kirby: Not available.
  • Version history Ghost: Built in. Kirby: Not available.
  • Audit log Ghost: Built in. Kirby: Not available.
  • Site member accounts Ghost: Built in. Kirby: Limited.

Built in on Kirby, a different answer on Ghost 6

  • Content model in code Ghost: Not available. Kirby: Built in.
  • Localization Ghost: Not available. Kirby: Built in.
  • Drafts Ghost: Limited. Kirby: Built in.
  • Custom roles Ghost: Not available. Kirby: Built in.
  • Extensible admin UI Ghost: Not available. Kirby: Built in.
  • Plugin marketplace Ghost: Limited. Kirby: Built in.

Built in on neither, with different answers 3

  • Approval workflows Ghost: Limited. Kirby: Not available.
  • Single sign-on Ghost: Paid tier. Kirby: Not available.
  • Form builder Ghost: Not available. Kirby: Plugin or add-on.

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