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CMS comparison Xperience by Kentico vs Webflow

Xperience by Kentico vs Webflow

Xperience by Kentico is a closed-source enterprise DXP that you can host yourself or run on the vendor's cloud. Webflow is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 16.

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  • Xperience by Kentico Enterprise DXP · Closed source · 19 of 28 built in
  • Webflow Site builder · Closed source · 15 of 28 built in

Sources checked: Xperience by Kentico on 29 Sept 2026, Webflow on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Xperience by Kentico vs Webflow feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Xperience by Kentico Enterprise DXP
Webflow Site builder
Overview
What it is Kentico's .NET digital experience platform for websites, email and headless channels, sold as Kentico-hosted SaaS or a private-cloud licence.Hosted visual site builder with a built-in CMS, hosting and a Data API. Designers build pages on a canvas. Run by Webflow, Inc.
Edition compared The product and release each column describes. Xperience by Kentico Version 31.9.0, released 24 Sept 2026 Webflow Site plans, Starter to Enterprise SaaS, continuously updated
Vendor Kentico kentico.com Webflow, Inc. webflow.com
Licence Closed source Proprietary Closed source Proprietary
Hosting Self-hosting Vendor cloud No self-hosting Vendor cloud Publishing to a custom domain requires a paid Site plan.
Built with .NET, ASP.NET CoreHosted SaaS, Webflow Cloud for app hosting
Database Microsoft SQL ServerManaged by Webflow
Pricing Public list prices only. Hosting and implementation are extra everywhere. No free option Pricing on request. Licensed per channel in Standard and Advanced tiers, plus AIRA credit packages. Free to start Free Starter site. Basic $15, Premium $25 per site per month billed yearly. Team $2,500 per month.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in Continuous Integration serializes content types to files in the repository. 3 Not available The Data API can create collections and fields. No schema files. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in Field editor in the Content types application. Built in
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Page Builder widgets and sections, plus reusable content items. Built in Components with properties. Limited seats build pages from designer-approved blocks. 1
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Language variants per page and content item. Plugin or add-on Webflow Localize add-on from $9 per month. The Team plan includes it. 1
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Image variants with configured crops and sizes. 4 Built in Generates responsive image sizes automatically. 10
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Limited The Management REST API is for local development only. Headless delivery is GraphQL. 56 Built in Data API. 60 requests per minute on Starter, 120 on Premium. 111
GraphQL API The vendor or an official module provides a GraphQL API for content. Paid tier Headless channels need the Advanced tier. 6 Not available
Webhooks The CMS can call an external URL when content is created, changed or published. Not available No outgoing webhooks. Content events need custom handler code. 7 Built in Data API webhooks for CMS items, forms and site publishes. 4
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in ASP.NET Core website channels. Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in 8 Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in Schedule publish and unpublish. 8 Paid tier Scheduled CMS item publishing on the Premium Site plan. 1
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in View and restore previously published versions. 9 Limited Whole-site backups. Free Starter sites restore only the two most recent. 5
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Preview mode and shareable preview URLs. Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Page Builder. Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Built in Custom workflow steps with role permissions. 10 Paid tier Design approvals with designated reviewers on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release. Limited Cascade publishing sends linked items with the parent. No standalone release bundles. 11 Limited A site publish ships all staged changes together. No named release bundles. 1
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Content locking lets one user edit an item at a time. 12 Built in Available on every Workspace and Site plan. 6
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Built in Roles with application, workspace and page permissions. 13 Paid tier Enterprise. 1
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Permissions stop at application, workspace and page level. 13 Not available Enterprise access controls stop at pages and Collections. 1
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Built in OpenID Connect for the administration, for example Microsoft Entra ID. 14 Paid tier Enterprise. 1
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Limited Event log records system events. Version history shows who changed versioned items. 159 Paid tier Site activity log on Team, audit logs API on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Paid tier Several main website channels need the Advanced tier. Standard adds only microchannels. 2 Built in A Workspace holds many sites with shared seats. Each site needs its own Site plan. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Custom React UI pages and form components. 16 Built in Apps can add Designer Extensions to the editor. 12
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Integrations directory on the Kentico Community portal. 17 Built in Webflow Apps marketplace. 9
Form builder Editors can build and publish forms and collect submissions without code. Built in Form Builder. Built in 50 submissions on Starter, unlimited on paid Site plans. 1
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Built in Members with registration, login and member roles. 18 Not available Webflow retired User Accounts on 29 January 2026. 8
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in AIRA text generation and translation on both tiers. Licences include 200,000 credits a year. 219 Paid tier Copy generation needs a paid Site or Workspace plan and uses AI credits. 1
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Limited Management MCP server works on local development instances only. 205 Built in Available on all Site plans, including free Starter. 7

Considering more platforms? Compare Xperience by Kentico and Webflow with the rest of your shortlist in the CMS comparison tool.

Where they differ

Xperience by Kentico and Webflow get a different status on 16 of the 28 features and the same status on 12. Xperience by Kentico has 19 built in on its baseline edition, Webflow has 15. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Self-hosting
Xperience by Kentico can be self-hosted. Webflow cannot be self-hosted.
Free option
Xperience by Kentico has no free option. Webflow has a free option.

Built in on Xperience by Kentico, a different answer on Webflow 9

  • Content model in code Xperience by Kentico: Built in. Webflow: Not available.
  • Localization Xperience by Kentico: Built in. Webflow: Plugin or add-on.
  • Scheduled publishing Xperience by Kentico: Built in. Webflow: Paid tier.
  • Version history Xperience by Kentico: Built in. Webflow: Limited.
  • Approval workflows Xperience by Kentico: Built in. Webflow: Paid tier.
  • Custom roles Xperience by Kentico: Built in. Webflow: Paid tier.
  • Single sign-on Xperience by Kentico: Built in. Webflow: Paid tier.
  • Site member accounts Xperience by Kentico: Built in. Webflow: Not available.
  • AI writing assistant Xperience by Kentico: Built in. Webflow: Paid tier.

Built in on Webflow, a different answer on Xperience by Kentico 5

  • REST API Xperience by Kentico: Limited. Webflow: Built in.
  • Webhooks Xperience by Kentico: Not available. Webflow: Built in.
  • Real-time co-editing Xperience by Kentico: Not available. Webflow: Built in.
  • Multiple sites Xperience by Kentico: Paid tier. Webflow: Built in.
  • Official MCP server Xperience by Kentico: Limited. Webflow: Built in.

Built in on neither, with different answers 2

  • GraphQL API Xperience by Kentico: Paid tier. Webflow: Not available.
  • Audit log Xperience by Kentico: Limited. Webflow: Paid tier.

More comparisons

Full write-ups with worked examples and costs: Webflow vs Payload.

Xperience by Kentico against other platforms

Webflow against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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