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CMS comparison Storyblok vs Webflow

Storyblok vs Webflow

Storyblok is a closed-source headless CMS that runs on the vendor's cloud. Webflow is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 10.

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  • Storyblok Headless · Closed source · 15 of 28 built in
  • Webflow Site builder · Closed source · 15 of 28 built in

Sources checked: Storyblok on 29 Sept 2026, Webflow on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Storyblok vs Webflow feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Storyblok Headless
Webflow Site builder
Overview
What it is Hosted headless CMS with a Visual Editor where editors compose pages from developer-defined blocks. Run by Storyblok GmbH.Hosted visual site builder with a built-in CMS, hosting and a Data API. Designers build pages on a canvas. Run by Webflow, Inc.
Edition compared The product and release each column describes. Storyblok SaaS, Starter to Elite plans SaaS, continuously updated Webflow Site plans, Starter to Enterprise SaaS, continuously updated
Vendor Storyblok GmbH storyblok.com Webflow, Inc. webflow.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud Spaces run in Storyblok's EU, US, Canada or Australia regions. No self-hosting Vendor cloud Publishing to a custom domain requires a paid Site plan.
Built with SaaS, JavaScript SDKs and CLIHosted SaaS, Webflow Cloud for app hosting
Database Managed by StoryblokManaged by Webflow
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Starter free. Growth $99, Growth Plus $349 per space per month. Premium and Elite on request. Free to start Free Starter site. Basic $15, Premium $25 per site per month billed yearly. Team $2,500 per month.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in The CLI pulls and pushes JSON component schemas. Typed @storyblok/schema is in preview. 234 Not available The Data API can create collections and fields. No schema files. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 1 Built in
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Nestable blocks inside stories. 1 Built in Components with properties. Limited seats build pages from designer-approved blocks. 1
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Starter includes 2 locales. Growth adds locales at $20 each per month. 1 Plugin or add-on Webflow Localize add-on from $9 per month. The Team plan includes it. 1
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Image Optimization Service on all plans. 1 Built in Generates responsive image sizes automatically. 10
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in Content Delivery API and Management API. 1 Built in Data API. 60 requests per minute on Starter, 120 on Premium. 111
GraphQL API The vendor or an official module provides a GraphQL API for content. Paid tier GraphQL Content Delivery API on Premium and Elite. 1 Not available
Webhooks The CMS can call an external URL when content is created, changed or published. Built in 3 webhooks on Starter, 5 on Growth, 15 on Premium. 1 Built in Data API webhooks for CMS items, forms and site publishes. 4
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Not available Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Paid tier Single story scheduling from Growth. Growth allows 2 scheduled stories, Premium 100. 1 Paid tier Scheduled CMS item publishing on the Premium Site plan. 1
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Limited Starter keeps 1 day of versions. Growth 30 days, Premium 180, Elite unlimited. 1 Limited Whole-site backups. Free Starter sites restore only the two most recent. 5
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in 1 Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Visual Editor on all plans. 1 Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Custom workflows and stages on Premium and Elite. Lower plans get fixed default stages. 1 Paid tier Design approvals with designated reviewers on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release. Paid tier 20 releases on Premium, unlimited on Elite. 1 Limited A site publish ships all staged changes together. No named release bundles. 1
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Comments and content locking. No simultaneous editing of one story. 110 Built in Available on every Workspace and Site plan. 6
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Paid tier 10 custom roles on Premium, unlimited on Elite. 15 Paid tier Enterprise. 1
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Paid tier Field permissions come with custom roles on Premium and Elite. 15 Not available Enterprise access controls stop at pages and Collections. 1
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Premium and Elite. 1 Paid tier Enterprise. 1
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Limited Activity log on all plans. Starter keeps 1 day, Growth 30 days, Elite unlimited. 1 Paid tier Site activity log on Team, audit logs API on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in One account can own many spaces, each on its own plan. 6 Built in A Workspace holds many sites with shared seats. Each site needs its own Site plan. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Field plugins on all plans. Tool and space plugins on Premium and Elite. 17 Built in Apps can add Designer Extensions to the editor. 12
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Storyblok App Directory. 8 Built in Webflow Apps marketplace. 9
Form builder Editors can build and publish forms and collect submissions without code. Not available Built in 50 submissions on Starter, unlimited on paid Site plans. 1
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Not available Webflow retired User Accounts on 29 January 2026. 8
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in AI content generation and translation on all plans, metered by AI credits. 1 Paid tier Copy generation needs a paid Site or Workspace plan and uses AI credits. 1
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Hosted server over the Management API. 9 Built in Available on all Site plans, including free Starter. 7

Considering more platforms? Compare Storyblok and Webflow with the rest of your shortlist in the CMS comparison tool.

Where they differ

Storyblok and Webflow get a different status on 10 of the 28 features and the same status on 18. Storyblok has 15 built in on its baseline edition, Webflow has 15. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Storyblok, a different answer on Webflow 3

  • Content model in code Storyblok: Built in. Webflow: Not available.
  • Localization Storyblok: Built in. Webflow: Plugin or add-on.
  • AI writing assistant Storyblok: Built in. Webflow: Paid tier.

Built in on Webflow, a different answer on Storyblok 3

  • Renders the website Storyblok: Not available. Webflow: Built in.
  • Real-time co-editing Storyblok: Not available. Webflow: Built in.
  • Form builder Storyblok: Not available. Webflow: Built in.

Built in on neither, with different answers 4

  • GraphQL API Storyblok: Paid tier. Webflow: Not available.
  • Content releases Storyblok: Paid tier. Webflow: Limited.
  • Field-level permissions Storyblok: Paid tier. Webflow: Not available.
  • Audit log Storyblok: Limited. Webflow: Paid tier.

More comparisons

Full write-ups with worked examples and costs: Storyblok vs Payload and Webflow vs Payload.

Storyblok against other platforms

Webflow against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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