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CMS comparison Webflow vs Wix

Webflow vs Wix

Webflow is a closed-source site builder that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 8.

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  • Webflow Site builder · Closed source · 15 of 28 built in
  • Wix Site builder · Closed source · 21 of 28 built in

Sources checked: Webflow on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Webflow vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Webflow Site builder
Wix Site builder
Overview
What it is Hosted visual site builder with a built-in CMS, hosting and a Data API. Designers build pages on a canvas. Run by Webflow, Inc.Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes. Webflow Site plans, Starter to Enterprise SaaS, continuously updated Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor Webflow, Inc. webflow.com Wix.com Ltd. wix.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud Publishing to a custom domain requires a paid Site plan. No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with Hosted SaaS, Webflow Cloud for app hostingHosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database Managed by WebflowWix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free Starter site. Basic $15, Premium $25 per site per month billed yearly. Team $2,500 per month. Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Not available The Data API can create collections and fields. No schema files. 3 Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Components with properties. Limited seats build pages from designer-approved blocks. 1 Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Plugin or add-on Webflow Localize add-on from $9 per month. The Team plan includes it. 1 Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Generates responsive image sizes automatically. 10 Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in Data API. 60 requests per minute on Starter, 120 on Premium. 111 Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content. Not available Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published. Built in Data API webhooks for CMS items, forms and site publishes. 4 Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Paid tier Scheduled CMS item publishing on the Premium Site plan. 1 Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Limited Whole-site backups. Free Starter sites restore only the two most recent. 5 Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Design approvals with designated reviewers on Enterprise. 1 Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release. Limited A site publish ships all staged changes together. No named release bundles. 1 Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Built in Available on every Workspace and Site plan. 6 Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Paid tier Enterprise. 1 Built in Not every permission is available to custom roles. 619
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Enterprise access controls stop at pages and Collections. 1 Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Enterprise. 1 Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Paid tier Site activity log on Team, audit logs API on Enterprise. 1 Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in A Workspace holds many sites with shared seats. Each site needs its own Site plan. 1 Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Apps can add Designer Extensions to the editor. 12 Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Webflow Apps marketplace. 9 Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code. Built in 50 submissions on Starter, unlimited on paid Site plans. 1 Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Webflow retired User Accounts on 29 January 2026. 8 Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Paid tier Copy generation needs a paid Site or Workspace plan and uses AI credits. 1 Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Available on all Site plans, including free Starter. 7 Built in Wix MCP for docs, code and site API calls. 5

Considering more platforms? Compare Webflow and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

Webflow and Wix get a different status on 8 of the 28 features and the same status on 20. Webflow has 15 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Wix, a different answer on Webflow 6

  • Localization Webflow: Plugin or add-on. Wix: Built in.
  • GraphQL API Webflow: Not available. Wix: Built in.
  • Scheduled publishing Webflow: Paid tier. Wix: Built in.
  • Custom roles Webflow: Paid tier. Wix: Built in.
  • Site member accounts Webflow: Not available. Wix: Built in.
  • AI writing assistant Webflow: Paid tier. Wix: Built in.

Built in on neither, with different answers 2

  • Content model in code Webflow: Not available. Wix: Limited.
  • Audit log Webflow: Paid tier. Wix: Not available.

More comparisons

Full write-ups with worked examples and costs: Webflow vs Payload.

Webflow against other platforms

Wix against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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