Xperience by Kentico vs Wix
Xperience by Kentico is a closed-source enterprise DXP that you can host yourself or run on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 11.
- Xperience by Kentico Enterprise DXP · Closed source · 19 of 28 built in
- Wix Site builder · Closed source · 21 of 28 built in
Sources checked: Xperience by Kentico on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.
WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.
Feature comparison
Built inPaid tierPlugin or add-onLimitedNot available
| Platform |  |  |
|---|---|---|
| Overview | ||
| What it is | Kentico's .NET digital experience platform for websites, email and headless channels, sold as Kentico-hosted SaaS or a private-cloud licence. | Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies. |
| Edition compared The product and release each column describes. | Xperience by Kentico Version 31.9.0, released 24 Sept 2026 | Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated |
| Vendor | Kentico kentico.com | Wix.com Ltd. wix.com |
| Licence | Closed source Proprietary | Closed source Proprietary |
| Hosting | Self-hosting Vendor cloud | No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host. |
| Built with | .NET, ASP.NET Core | Hosted SaaS, JavaScript through the Wix IDE, CLI and SDK |
| Database | Microsoft SQL Server | Wix CMS collections, managed by Wix |
| Pricing Public list prices only. Hosting and implementation are extra everywhere. | No free option Pricing on request. Licensed per channel in Standard and Advanced tiers, plus AIRA credit packages. | Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US. |
| Content modelling | ||
| Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. | Built in Continuous Integration serializes content types to files in the repository. 3 | Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13 |
| Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. | Built in Field editor in the Content types application. | Built in 20 |
| Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. | Built in Page Builder widgets and sections, plus reusable content items. | Built in Editors add and reorder sections and saved components on the canvas. |
| Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. | Built in Language variants per page and content item. | Built in Wix Multilingual, with manual or automatic translation. 14 |
| Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. | Built in Image variants with configured crops and sizes. 4 | Built in Resize and crop through image URL parameters. 15 |
| APIs and delivery | ||
| REST API A documented REST or JSON HTTP API returns content. | Limited The Management REST API is for local development only. Headless delivery is GraphQL. 56 | Built in Data Items REST API. 3 |
| GraphQL API The vendor or an official module provides a GraphQL API for content. | Paid tier Headless channels need the Advanced tier. 6 | Built in GraphQL endpoint over the same data as the REST API. 4 |
| Webhooks The CMS can call an external URL when content is created, changed or published. | Not available No outgoing webhooks. Content events need custom handler code. 7 | Built in App webhooks, or an HTTP request step in Wix Automations. 16 |
| Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. | Built in ASP.NET Core website channels. | Built in |
| Editorial workflow | ||
| Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. | Built in 8 | Built in Draft status on CMS items, on by default for new collections. 11 |
| Scheduled publishing An editor can set a future date and time for content to publish or unpublish. | Built in Schedule publish and unpublish. 8 | Built in Scheduled status changes on CMS items. 11 |
| Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. | Built in View and restore previously published versions. 9 | Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9 |
| Preview Editors can see unpublished content rendered as it will appear on the site before publishing. | Built in Preview mode and shareable preview URLs. | Built in |
| Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. | Built in Page Builder. | Built in |
| Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. | Built in Custom workflow steps with role permissions. 10 | Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8 |
| Content releases Editors group changes across several entries and publish them together as one release. | Limited Cascade publishing sends linked items with the parent. No standalone release bundles. 11 | Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12 |
| Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. | Not available Content locking lets one user edit an item at a time. 12 | Built in Built into the Studio Editor. 7 |
| Access and governance | ||
| Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. | Built in Roles with application, workspace and page permissions. 13 | Built in Not every permission is available to custom roles. 619 |
| Field-level permissions Admins can restrict access to single fields, on top of content types and entries. | Not available Permissions stop at application, workspace and page level. 13 | Not available CMS permissions apply per collection. 20 |
| Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. | Built in OpenID Connect for the administration, for example Microsoft Entra ID. 14 | Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10 |
| Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. | Limited Event log records system events. Version history shows who changed versioned items. 159 | Not available Not documented publicly. |
| Platform and extensibility | ||
| Multiple sites One installation or account can manage several separate websites or brands with shared users. | Paid tier Several main website channels need the Advanced tier. Standard adds only microchannels. 2 | Built in One account or Studio workspace manages many sites, each on its own plan. |
| Extensible admin UI Developers can add their own components, views or fields to the editing interface. | Built in Custom React UI pages and form components. 16 | Built in Dashboard extensions add custom pages and widgets. 17 |
| Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. | Built in Integrations directory on the Kentico Community portal. 17 | Built in Wix App Market. |
| Form builder Editors can build and publish forms and collect submissions without code. | Built in Form Builder. | Built in Wix Forms. |
| Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. | Built in Members with registration, login and member roles. 18 | Built in Members Area handles sign-up and login. |
| AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. | Built in AIRA text generation and translation on both tiers. Licences include 200,000 credits a year. 219 | Built in AI text creator in the Wix and Studio editors. 18 |
| Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. | Limited Management MCP server works on local development instances only. 205 | Built in Wix MCP for docs, code and site API calls. 5 |
Xperience by Kentico sources
Checked 29 Sept 2026. Xperience by Kentico.
- Xperience by Kentico changelog (Refresh 31.9.0, 24 September 2026)
- How to buy Xperience by Kentico
- Continuous Integration
- Content item assets and image variants
- Configure the Management MCP and management API
- Headless channel management
- Handle content events
- Edit and publish pages
- Content versioning
- Workflows
- Content items and cascade publishing
- Content locking configuration
- Role management
- Administration external authentication
- Event log
- Extend the administration interface
- Kentico Community integrations
- Registration and authentication for members
- AIRA pricing, usage and policies
- Management MCP server
Wix sources
Checked 29 Sept 2026. Wix website builder with Wix CMS, in Wix Editor and Wix Studio.
- Wix plans and pricing
- Wix blog: Wix Premium plans (May 2026)
- Wix Data Items API
- The Wix GraphQL API
- The Wix MCP
- Wix Help: creating custom roles for collaborators
- Wix Help: Studio Editor collaborating on a site
- Wix Help: enterprise approvals for site changes
- Wix Help: restoring CMS collections with backups
- Wix Help: SSO login for your organization
- Wix Help: managing collection item statuses
- Wix Help: Release Manager
- Wix CLI: data collections extension files
- Wix Help: Wix Multilingual overview
- Wix Media: URL image transformation
- Wix Developers: about webhooks
- Wix Developers: about dashboard extensions
- Wix Help: Studio Editor AI text creator
- Wix Help: inviting collaborators
- Wix Help: CMS overview
Considering more platforms? Compare Xperience by Kentico and Wix with the rest of your shortlist in the CMS comparison tool.
Where they differ
Xperience by Kentico and Wix get a different status on 11 of the 28 features and the same status on 17. Xperience by Kentico has 19 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.
- Self-hosting
- Xperience by Kentico can be self-hosted. Wix cannot be self-hosted.
- Free option
- Xperience by Kentico has no free option. Wix has a free option.
Built in on Xperience by Kentico, a different answer on Wix 4
- Content model in code Xperience by Kentico: Built in. Wix: Limited.
- Version history Xperience by Kentico: Built in. Wix: Limited.
- Approval workflows Xperience by Kentico: Built in. Wix: Paid tier.
- Single sign-on Xperience by Kentico: Built in. Wix: Paid tier.
Built in on Wix, a different answer on Xperience by Kentico 6
- REST API Xperience by Kentico: Limited. Wix: Built in.
- GraphQL API Xperience by Kentico: Paid tier. Wix: Built in.
- Webhooks Xperience by Kentico: Not available. Wix: Built in.
- Real-time co-editing Xperience by Kentico: Not available. Wix: Built in.
- Multiple sites Xperience by Kentico: Paid tier. Wix: Built in.
- Official MCP server Xperience by Kentico: Limited. Wix: Built in.
Built in on neither, with different answers 1
- Audit log Xperience by Kentico: Limited. Wix: Not available.
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Wix against other platforms
- Adobe Experience Manager vs Wix
- Contentful vs Wix
- Contentstack vs Wix
- CoreMedia Content Cloud vs Wix
- Craft CMS vs Wix
- DatoCMS vs Wix
- Decap CMS vs Wix
- Directus vs Wix
- Drupal vs Wix
- EmDash vs Wix
- FirstSpirit vs Wix
- Framer vs Wix
- Ghost vs Wix
- HubSpot CMS vs Wix
- Hygraph vs Wix
- Instatic vs Wix
- Joomla vs Wix
- Keystone vs Wix
- Kirby vs Wix
- Liferay DXP vs Wix
- Optimizely CMS vs Wix
- Wix vs Payload
- Prismic vs Wix
- Progress Sitefinity vs Wix
- Sanity vs Wix
- Sitecore vs Wix
- Squarespace vs Wix
- Statamic vs Wix
- Storyblok vs Wix
- Strapi vs Wix
- TYPO3 vs Wix
- Umbraco vs Wix
- Wagtail vs Wix
- Webflow vs Wix
- Wix vs WordPress
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