CMS comparison HubSpot CMS vs Xperience by Kentico

HubSpot CMS vs Xperience by Kentico

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Xperience by Kentico is a closed-source enterprise DXP that you can host yourself or run on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 9.

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HubSpot CMS Site builder · Closed source · 16 of 28 built in
Xperience by Kentico Enterprise DXP · Closed source · 19 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Xperience by Kentico on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

HubSpot CMS vs Xperience by Kentico feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	HubSpot CMS Site builder	Xperience by Kentico Enterprise DXP
Overview
What it is	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.	Kentico's .NET digital experience platform for websites, email and headless channels, sold as Kentico-hosted SaaS or a private-cloud licence.
Edition compared The product and release each column describes.	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated	Xperience by Kentico Version 31.9.0, released 24 Sept 2026
Vendor	HubSpot, Inc. hubspot.com	Kentico kentico.com
Licence	Closed source Proprietary	Closed source Proprietary
Hosting	No self-hosting Vendor cloud	Self-hosting Vendor cloud
Built with	HubL templates, HubSpot CLI	.NET, ASP.NET Core
Database	Managed by HubSpot, with HubDB for structured data	Microsoft SQL Server
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.	No free option Pricing on request. Licensed per channel in Standard and Advanced tiers, plus AIRA credit packages.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3	Built in Continuous Integration serializes content types to files in the repository. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4	Built in Field editor in the Content types application.
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Drag-and-drop modules and sections. 5	Built in Page Builder widgets and sections, plus reusable content items.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6	Built in Language variants per page and content item.
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Automatic resizing plus the HubL resize_image_url function. 7	Built in Image variants with configured crops and sizes. 4
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in CMS APIs for pages, blog posts and HubDB. 8	Limited The Management REST API is for local development only. Headless delivery is GraphQL. 5 6
GraphQL API The vendor or an official module provides a GraphQL API for content.	Paid tier Content Hub Professional. 9	Paid tier Headless channels need the Advanced tier. 6
Webhooks The CMS can call an external URL when content is created, changed or published.	Not available Webhooks API covers CRM objects. No page publish events. 10	Not available No outgoing webhooks. Content events need custom handler code. 7
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HubL themes and templates on HubSpot hosting.	Built in ASP.NET Core website channels.
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in 8
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 11 8	Built in Schedule publish and unpublish. 8
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in Restore previous versions on all plans. 12	Built in View and restore previously published versions. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in	Built in Preview mode and shareable preview URLs.
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Drag-and-drop editor edits the rendered page. 5	Built in Page Builder.
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Content approvals on Enterprise. 1	Built in Custom workflow steps with role permissions. 10
Content releases Editors group changes across several entries and publish them together as one release.	Paid tier Content staging on Professional publishes staged pages together. 13	Limited Cascade publishing sends linked items with the parent. No standalone release bundles. 11
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Not available	Not available Content locking lets one user edit an item at a time. 12
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14	Built in Roles with application, workspace and page permissions. 13
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Not available	Not available Permissions stop at application, workspace and page level. 13
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15	Built in OpenID Connect for the administration, for example Microsoft Entra ID. 14
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Paid tier Activity logging on Enterprise. 1	Limited Event log records system events. Version history shows who changed versioned items. 15 9
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Paid tier Multisites on Enterprise. 1	Paid tier Several main website channels need the Advanced tier. Standard adds only microchannels. 2
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Custom modules and their fields appear in the page editor. 3	Built in Custom React UI pages and form components. 16
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in HubSpot Marketplace for apps and themes. 16	Built in Integrations directory on the Kentico Community portal. 17
Form builder Editors can build and publish forms and collect submissions without code.	Built in	Built in Form Builder.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2	Built in Members with registration, login and member roles. 18
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Breeze generates and refines content in editors on all plans. 17	Built in AIRA text generation and translation on both tiers. Licences include 200,000 credits a year. 2 19
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18	Limited Management MCP server works on local development instances only. 20 5

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Considering more platforms? Compare HubSpot CMS and Xperience by Kentico with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Xperience by Kentico get a different status on 9 of the 28 features and the same status on 19. HubSpot CMS has 16 built in on its baseline edition, Xperience by Kentico has 19. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Self-hosting: HubSpot CMS cannot be self-hosted. Xperience by Kentico can be self-hosted.
Free option: HubSpot CMS has a free option. Xperience by Kentico has no free option.

Built in on HubSpot CMS, a different answer on Xperience by Kentico 2

REST API HubSpot CMS: Built in. Xperience by Kentico: Limited.
Official MCP server HubSpot CMS: Built in. Xperience by Kentico: Limited.

Built in on Xperience by Kentico, a different answer on HubSpot CMS 5

Content model in the UI HubSpot CMS: Paid tier. Xperience by Kentico: Built in.
Approval workflows HubSpot CMS: Paid tier. Xperience by Kentico: Built in.
Custom roles HubSpot CMS: Paid tier. Xperience by Kentico: Built in.
Single sign-on HubSpot CMS: Paid tier. Xperience by Kentico: Built in.
Site member accounts HubSpot CMS: Paid tier. Xperience by Kentico: Built in.

Built in on neither, with different answers 2

Content releases HubSpot CMS: Paid tier. Xperience by Kentico: Limited.
Audit log HubSpot CMS: Paid tier. Xperience by Kentico: Limited.

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