CMS comparison HubSpot CMS vs Webflow

HubSpot CMS vs Webflow

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Webflow is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 12.

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HubSpot CMS Site builder · Closed source · 16 of 28 built in
Webflow Site builder · Closed source · 15 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Webflow on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

HubSpot CMS vs Webflow feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	HubSpot CMS Site builder	Webflow Site builder
Overview
What it is	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.	Hosted visual site builder with a built-in CMS, hosting and a Data API. Designers build pages on a canvas. Run by Webflow, Inc.
Edition compared The product and release each column describes.	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated	Webflow Site plans, Starter to Enterprise SaaS, continuously updated
Vendor	HubSpot, Inc. hubspot.com	Webflow, Inc. webflow.com
Licence	Closed source Proprietary	Closed source Proprietary
Hosting	No self-hosting Vendor cloud	No self-hosting Vendor cloud Publishing to a custom domain requires a paid Site plan.
Built with	HubL templates, HubSpot CLI	Hosted SaaS, Webflow Cloud for app hosting
Database	Managed by HubSpot, with HubDB for structured data	Managed by Webflow
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.	Free to start Free Starter site. Basic $15, Premium $25 per site per month billed yearly. Team $2,500 per month.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3	Not available The Data API can create collections and fields. No schema files. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4	Built in
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Drag-and-drop modules and sections. 5	Built in Components with properties. Limited seats build pages from designer-approved blocks. 1
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6	Plugin or add-on Webflow Localize add-on from $9 per month. The Team plan includes it. 1
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Automatic resizing plus the HubL resize_image_url function. 7	Built in Generates responsive image sizes automatically. 10
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in CMS APIs for pages, blog posts and HubDB. 8	Built in Data API. 60 requests per minute on Starter, 120 on Premium. 1 11
GraphQL API The vendor or an official module provides a GraphQL API for content.	Paid tier Content Hub Professional. 9	Not available
Webhooks The CMS can call an external URL when content is created, changed or published.	Not available Webhooks API covers CRM objects. No page publish events. 10	Built in Data API webhooks for CMS items, forms and site publishes. 4
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HubL themes and templates on HubSpot hosting.	Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 11 8	Paid tier Scheduled CMS item publishing on the Premium Site plan. 1
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in Restore previous versions on all plans. 12	Limited Whole-site backups. Free Starter sites restore only the two most recent. 5
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in	Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Drag-and-drop editor edits the rendered page. 5	Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Content approvals on Enterprise. 1	Paid tier Design approvals with designated reviewers on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release.	Paid tier Content staging on Professional publishes staged pages together. 13	Limited A site publish ships all staged changes together. No named release bundles. 1
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Not available	Built in Available on every Workspace and Site plan. 6
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14	Paid tier Enterprise. 1
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Not available	Not available Enterprise access controls stop at pages and Collections. 1
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15	Paid tier Enterprise. 1
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Paid tier Activity logging on Enterprise. 1	Paid tier Site activity log on Team, audit logs API on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Paid tier Multisites on Enterprise. 1	Built in A Workspace holds many sites with shared seats. Each site needs its own Site plan. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Custom modules and their fields appear in the page editor. 3	Built in Apps can add Designer Extensions to the editor. 12
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in HubSpot Marketplace for apps and themes. 16	Built in Webflow Apps marketplace. 9
Form builder Editors can build and publish forms and collect submissions without code.	Built in	Built in 50 submissions on Starter, unlimited on paid Site plans. 1
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2	Not available Webflow retired User Accounts on 29 January 2026. 8
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Breeze generates and refines content in editors on all plans. 17	Paid tier Copy generation needs a paid Site or Workspace plan and uses AI credits. 1
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18	Built in Available on all Site plans, including free Starter. 7

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Webflow sources

Checked 29 Sept 2026. Webflow Site plans, Starter to Enterprise.

Considering more platforms? Compare HubSpot CMS and Webflow with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Webflow get a different status on 12 of the 28 features and the same status on 16. HubSpot CMS has 16 built in on its baseline edition, Webflow has 15. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on HubSpot CMS, a different answer on Webflow 5

Content model in code HubSpot CMS: Built in. Webflow: Not available.
Localization HubSpot CMS: Built in. Webflow: Plugin or add-on.
Scheduled publishing HubSpot CMS: Built in. Webflow: Paid tier.
Version history HubSpot CMS: Built in. Webflow: Limited.
AI writing assistant HubSpot CMS: Built in. Webflow: Paid tier.

Built in on Webflow, a different answer on HubSpot CMS 4

Content model in the UI HubSpot CMS: Paid tier. Webflow: Built in.
Webhooks HubSpot CMS: Not available. Webflow: Built in.
Real-time co-editing HubSpot CMS: Not available. Webflow: Built in.
Multiple sites HubSpot CMS: Paid tier. Webflow: Built in.

Built in on neither, with different answers 3

GraphQL API HubSpot CMS: Paid tier. Webflow: Not available.
Content releases HubSpot CMS: Paid tier. Webflow: Limited.
Site member accounts HubSpot CMS: Paid tier. Webflow: Not available.

More comparisons

Full write-ups with worked examples and costs: Webflow vs Payload.

HubSpot CMS against other platforms

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