Now booking enterprise content platform builds for 2026. Contact us

Join us
Contact us

What we build

Who it's for

How we engage

Case studies

Industries

Partnerships

About

Writing

Tools

For startups Join us
Contact us
CMS comparison Storyblok vs Wix

Storyblok vs Wix

Storyblok is a closed-source headless CMS that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 11.

Book a call
  • Storyblok Headless · Closed source · 15 of 28 built in
  • Wix Site builder · Closed source · 21 of 28 built in

Sources checked: Storyblok on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Storyblok vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Storyblok Headless
Wix Site builder
Overview
What it is Hosted headless CMS with a Visual Editor where editors compose pages from developer-defined blocks. Run by Storyblok GmbH.Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes. Storyblok SaaS, Starter to Elite plans SaaS, continuously updated Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor Storyblok GmbH storyblok.com Wix.com Ltd. wix.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud Spaces run in Storyblok's EU, US, Canada or Australia regions. No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with SaaS, JavaScript SDKs and CLIHosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database Managed by StoryblokWix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Starter free. Growth $99, Growth Plus $349 per space per month. Premium and Elite on request. Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in The CLI pulls and pushes JSON component schemas. Typed @storyblok/schema is in preview. 234 Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 1 Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Nestable blocks inside stories. 1 Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Starter includes 2 locales. Growth adds locales at $20 each per month. 1 Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Image Optimization Service on all plans. 1 Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in Content Delivery API and Management API. 1 Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content. Paid tier GraphQL Content Delivery API on Premium and Elite. 1 Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published. Built in 3 webhooks on Starter, 5 on Growth, 15 on Premium. 1 Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Not available Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Paid tier Single story scheduling from Growth. Growth allows 2 scheduled stories, Premium 100. 1 Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Limited Starter keeps 1 day of versions. Growth 30 days, Premium 180, Elite unlimited. 1 Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in 1 Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Visual Editor on all plans. 1 Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Custom workflows and stages on Premium and Elite. Lower plans get fixed default stages. 1 Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release. Paid tier 20 releases on Premium, unlimited on Elite. 1 Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Comments and content locking. No simultaneous editing of one story. 110 Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Paid tier 10 custom roles on Premium, unlimited on Elite. 15 Built in Not every permission is available to custom roles. 619
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Paid tier Field permissions come with custom roles on Premium and Elite. 15 Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Premium and Elite. 1 Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Limited Activity log on all plans. Starter keeps 1 day, Growth 30 days, Elite unlimited. 1 Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in One account can own many spaces, each on its own plan. 6 Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Field plugins on all plans. Tool and space plugins on Premium and Elite. 17 Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Storyblok App Directory. 8 Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code. Not available Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in AI content generation and translation on all plans, metered by AI credits. 1 Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Hosted server over the Management API. 9 Built in Wix MCP for docs, code and site API calls. 5

Considering more platforms? Compare Storyblok and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

Storyblok and Wix get a different status on 11 of the 28 features and the same status on 17. Storyblok has 15 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Storyblok, a different answer on Wix 1

  • Content model in code Storyblok: Built in. Wix: Limited.

Built in on Wix, a different answer on Storyblok 7

  • GraphQL API Storyblok: Paid tier. Wix: Built in.
  • Renders the website Storyblok: Not available. Wix: Built in.
  • Scheduled publishing Storyblok: Paid tier. Wix: Built in.
  • Real-time co-editing Storyblok: Not available. Wix: Built in.
  • Custom roles Storyblok: Paid tier. Wix: Built in.
  • Form builder Storyblok: Not available. Wix: Built in.
  • Site member accounts Storyblok: Not available. Wix: Built in.

Built in on neither, with different answers 3

  • Content releases Storyblok: Paid tier. Wix: Limited.
  • Field-level permissions Storyblok: Paid tier. Wix: Not available.
  • Audit log Storyblok: Limited. Wix: Not available.

More comparisons

Full write-ups with worked examples and costs: Storyblok vs Payload.

Storyblok against other platforms

Wix against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

We're booking content platform
engagements for 2026.

Twenty-five minutes to walk through the work and decide if we're the right team for it. Scoping and a fixed price come after.

Book a 25-min call Or email us instead