CMS comparison HubSpot CMS vs Storyblok

HubSpot CMS vs Storyblok

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Storyblok is a closed-source headless CMS that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 10.

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HubSpot CMS Site builder · Closed source · 16 of 28 built in
Storyblok Headless · Closed source · 15 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Storyblok on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

HubSpot CMS vs Storyblok feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	HubSpot CMS Site builder	Storyblok Headless
Overview
What it is	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.	Hosted headless CMS with a Visual Editor where editors compose pages from developer-defined blocks. Run by Storyblok GmbH.
Edition compared The product and release each column describes.	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated	Storyblok SaaS, Starter to Elite plans SaaS, continuously updated
Vendor	HubSpot, Inc. hubspot.com	Storyblok GmbH storyblok.com
Licence	Closed source Proprietary	Closed source Proprietary
Hosting	No self-hosting Vendor cloud	No self-hosting Vendor cloud Spaces run in Storyblok's EU, US, Canada or Australia regions.
Built with	HubL templates, HubSpot CLI	SaaS, JavaScript SDKs and CLI
Database	Managed by HubSpot, with HubDB for structured data	Managed by Storyblok
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.	Free to start Starter free. Growth $99, Growth Plus $349 per space per month. Premium and Elite on request.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3	Built in The CLI pulls and pushes JSON component schemas. Typed @storyblok/schema is in preview. 2 3 4
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4	Built in 1
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Drag-and-drop modules and sections. 5	Built in Nestable blocks inside stories. 1
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6	Built in Starter includes 2 locales. Growth adds locales at $20 each per month. 1
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Automatic resizing plus the HubL resize_image_url function. 7	Built in Image Optimization Service on all plans. 1
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in CMS APIs for pages, blog posts and HubDB. 8	Built in Content Delivery API and Management API. 1
GraphQL API The vendor or an official module provides a GraphQL API for content.	Paid tier Content Hub Professional. 9	Paid tier GraphQL Content Delivery API on Premium and Elite. 1
Webhooks The CMS can call an external URL when content is created, changed or published.	Not available Webhooks API covers CRM objects. No page publish events. 10	Built in 3 webhooks on Starter, 5 on Growth, 15 on Premium. 1
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HubL themes and templates on HubSpot hosting.	Not available
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 11 8	Paid tier Single story scheduling from Growth. Growth allows 2 scheduled stories, Premium 100. 1
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in Restore previous versions on all plans. 12	Limited Starter keeps 1 day of versions. Growth 30 days, Premium 180, Elite unlimited. 1
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in	Built in 1
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Drag-and-drop editor edits the rendered page. 5	Built in Visual Editor on all plans. 1
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Content approvals on Enterprise. 1	Paid tier Custom workflows and stages on Premium and Elite. Lower plans get fixed default stages. 1
Content releases Editors group changes across several entries and publish them together as one release.	Paid tier Content staging on Professional publishes staged pages together. 13	Paid tier 20 releases on Premium, unlimited on Elite. 1
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Not available	Not available Comments and content locking. No simultaneous editing of one story. 1 10
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14	Paid tier 10 custom roles on Premium, unlimited on Elite. 1 5
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Not available	Paid tier Field permissions come with custom roles on Premium and Elite. 1 5
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15	Paid tier Premium and Elite. 1
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Paid tier Activity logging on Enterprise. 1	Limited Activity log on all plans. Starter keeps 1 day, Growth 30 days, Elite unlimited. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Paid tier Multisites on Enterprise. 1	Built in One account can own many spaces, each on its own plan. 6
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Custom modules and their fields appear in the page editor. 3	Built in Field plugins on all plans. Tool and space plugins on Premium and Elite. 1 7
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in HubSpot Marketplace for apps and themes. 16	Built in Storyblok App Directory. 8
Form builder Editors can build and publish forms and collect submissions without code.	Built in	Not available
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2	Not available
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Breeze generates and refines content in editors on all plans. 17	Built in AI content generation and translation on all plans, metered by AI credits. 1
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18	Built in Hosted server over the Management API. 9

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Storyblok sources

Checked 29 Sept 2026. Storyblok SaaS, Starter to Elite plans.

Considering more platforms? Compare HubSpot CMS and Storyblok with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Storyblok get a different status on 10 of the 28 features and the same status on 18. HubSpot CMS has 16 built in on its baseline edition, Storyblok has 15. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on HubSpot CMS, a different answer on Storyblok 4

Renders the website HubSpot CMS: Built in. Storyblok: Not available.
Scheduled publishing HubSpot CMS: Built in. Storyblok: Paid tier.
Version history HubSpot CMS: Built in. Storyblok: Limited.
Form builder HubSpot CMS: Built in. Storyblok: Not available.

Built in on Storyblok, a different answer on HubSpot CMS 3

Content model in the UI HubSpot CMS: Paid tier. Storyblok: Built in.
Webhooks HubSpot CMS: Not available. Storyblok: Built in.
Multiple sites HubSpot CMS: Paid tier. Storyblok: Built in.

Built in on neither, with different answers 3

Field-level permissions HubSpot CMS: Not available. Storyblok: Paid tier.
Audit log HubSpot CMS: Paid tier. Storyblok: Limited.
Site member accounts HubSpot CMS: Paid tier. Storyblok: Not available.

More comparisons

Full write-ups with worked examples and costs: Storyblok vs Payload.

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