Hygraph vs Wix
Hygraph is a closed-source headless CMS that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 11.
- Hygraph Headless · Closed source · 13 of 28 built in
- Wix Site builder · Closed source · 21 of 28 built in
Sources checked: Hygraph on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.
WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.
Feature comparison
| Platform | | |
|---|---|---|
| Overview | ||
| What it is | Hosted headless CMS run by Hygraph, formerly GraphCMS. Serves content over a GraphQL API and can pull in data from remote REST and GraphQL sources. | Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies. |
| Edition compared The product and release each column describes. | Hygraph SaaS, Hobby, Growth and Enterprise plans SaaS, continuously updated | Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated |
| Vendor | Hygraph (formerly GraphCMS) hygraph.com | Wix.com Ltd. wix.com |
| Licence | Closed source Proprietary | Closed source Proprietary |
| Hosting | No self-hosting Vendor cloud Shared regions on every plan. Dedicated clusters on Enterprise. | No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host. |
| Built with | Hosted SaaS with a GraphQL Content API | Hosted SaaS, JavaScript through the Wix IDE, CLI and SDK |
| Database | Managed by Hygraph | Wix CMS collections, managed by Wix |
| Pricing Public list prices only. Hosting and implementation are extra everywhere. | Free to start Hobby free. Growth from $199 per month. Enterprise on request. | Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US. |
| Content modelling | ||
| Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. | Limited Management SDK applies schema changes from code. No declarative schema files. 2 | Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13 |
| Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. | Built in 1 | Built in 20 |
| Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. | Built in Components in modular fields: 10 on Hobby, 20 on Growth. 1 | Built in Editors add and reorder sections and saved components on the canvas. |
| Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. | Built in Field-level locales: 2 on Hobby, 3 on Growth, up to 80 on Enterprise. 1 | Built in Wix Multilingual, with manual or automatic translation. 14 |
| Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. | Built in Resize, crop and format conversion by URL or GraphQL argument. 4 | Built in Resize and crop through image URL parameters. 15 |
| APIs and delivery | ||
| REST API A documented REST or JSON HTTP API returns content. | Not available Content API is GraphQL only. 3 | Built in Data Items REST API. 3 |
| GraphQL API The vendor or an official module provides a GraphQL API for content. | Built in 3 | Built in GraphQL endpoint over the same data as the REST API. 4 |
| Webhooks The CMS can call an external URL when content is created, changed or published. | Built in 5 on Hobby, 10 on Growth. 15 | Built in App webhooks, or an HTTP request step in Wix Automations. 16 |
| Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. | Not available | Built in |
| Editorial workflow | ||
| Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. | Built in DRAFT and PUBLISHED stages on every plan. 1 | Built in Draft status on CMS items, on by default for new collections. 11 |
| Scheduled publishing An editor can set a future date and time for content to publish or unpublish. | Paid tier Scheduled publishing on Enterprise. 17 | Built in Scheduled status changes on CMS items. 11 |
| Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. | Paid tier 14 days on Growth, up to 365 on Enterprise. None on Hobby. 1 | Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9 |
| Preview Editors can see unpublished content rendered as it will appear on the site before publishing. | Built in 1 | Built in |
| Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. | Built in Click to Edit via the Hygraph Preview SDK opens the field in Studio. 6 | Built in |
| Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. | Paid tier Custom Workflows, up to 10, on Enterprise. 113 | Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8 |
| Content releases Editors group changes across several entries and publish them together as one release. | Paid tier Releases on Enterprise. 7 | Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12 |
| Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. | Not available Collaborator View shows who else is in an entry. 9 | Built in Built into the Studio Editor. 7 |
| Access and governance | ||
| Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. | Paid tier Up to 30 custom roles on Enterprise. Hobby has 2 standard roles, Growth 4. 1 | Built in Not every permission is available to custom roles. 619 |
| Field-level permissions Admins can restrict access to single fields, on top of content types and entries. | Not available Permissions scope by model, locale, stage, environment and condition. 8 | Not available CMS permissions apply per collection. 20 |
| Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. | Paid tier Enterprise. 1 | Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10 |
| Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. | Paid tier Enterprise, 90-day retention. 1 | Not available Not documented publicly. |
| Platform and extensibility | ||
| Multiple sites One installation or account can manage several separate websites or brands with shared users. | Paid tier Multitenancy on Enterprise. 1 | Built in One account or Studio workspace manages many sites, each on its own plan. |
| Extensible admin UI Developers can add their own components, views or fields to the editing interface. | Built in App Framework for custom fields, sidebars and pages. 12 | Built in Dashboard extensions add custom pages and widgets. 17 |
| Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. | Built in Hygraph Marketplace. 12 | Built in Wix App Market. |
| Form builder Editors can build and publish forms and collect submissions without code. | Not available | Built in Wix Forms. |
| Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. | Not available | Built in Members Area handles sign-up and login. |
| AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. | Built in AI Assist on every plan, with a monthly AI token allowance. 110 | Built in AI text creator in the Wix and Studio editors. 18 |
| Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. | Built in Global endpoint at mcp.hygraph.com and per-project endpoints. Also a Claude connector. 111415 | Built in Wix MCP for docs, code and site API calls. 5 |
Hygraph sources
Checked 29 Sept 2026. Hygraph SaaS, Hobby, Growth and Enterprise plans.
- Hygraph pricing
- Hygraph docs: Management SDK overview
- Hygraph docs: API reference overview
- Hygraph docs: Asset transformations
- Hygraph docs: Webhooks
- Hygraph docs: Click to Edit setup
- Hygraph docs: Content releases
- Hygraph docs: Content permissions
- Hygraph blog: Introducing Collaborator View
- Hygraph blog: AI Assist is now generally available
- Hygraph docs: MCP server
- Hygraph Marketplace: Apps
- Hygraph docs: Content workflows
- Hygraph docs: Set up the MCP server
- Hygraph blog: MCP Connector for Claude (September 2026)
Wix sources
Checked 29 Sept 2026. Wix website builder with Wix CMS, in Wix Editor and Wix Studio.
- Wix plans and pricing
- Wix blog: Wix Premium plans (May 2026)
- Wix Data Items API
- The Wix GraphQL API
- The Wix MCP
- Wix Help: creating custom roles for collaborators
- Wix Help: Studio Editor collaborating on a site
- Wix Help: enterprise approvals for site changes
- Wix Help: restoring CMS collections with backups
- Wix Help: SSO login for your organization
- Wix Help: managing collection item statuses
- Wix Help: Release Manager
- Wix CLI: data collections extension files
- Wix Help: Wix Multilingual overview
- Wix Media: URL image transformation
- Wix Developers: about webhooks
- Wix Developers: about dashboard extensions
- Wix Help: Studio Editor AI text creator
- Wix Help: inviting collaborators
- Wix Help: CMS overview
Considering more platforms? Compare Hygraph and Wix with the rest of your shortlist in the CMS comparison tool.
Where they differ
Hygraph and Wix get a different status on 11 of the 28 features and the same status on 17. Hygraph has 13 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.
Built in on Wix, a different answer on Hygraph 8
- REST API Hygraph: Not available. Wix: Built in.
- Renders the website Hygraph: Not available. Wix: Built in.
- Scheduled publishing Hygraph: Paid tier. Wix: Built in.
- Real-time co-editing Hygraph: Not available. Wix: Built in.
- Custom roles Hygraph: Paid tier. Wix: Built in.
- Multiple sites Hygraph: Paid tier. Wix: Built in.
- Form builder Hygraph: Not available. Wix: Built in.
- Site member accounts Hygraph: Not available. Wix: Built in.
Built in on neither, with different answers 3
- Version history Hygraph: Paid tier. Wix: Limited.
- Content releases Hygraph: Paid tier. Wix: Limited.
- Audit log Hygraph: Paid tier. Wix: Not available.
More comparisons
Full write-ups with worked examples and costs: Hygraph vs Payload.
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Wix against other platforms
- Adobe Experience Manager vs Wix
- Contentful vs Wix
- Contentstack vs Wix
- CoreMedia Content Cloud vs Wix
- Craft CMS vs Wix
- DatoCMS vs Wix
- Decap CMS vs Wix
- Directus vs Wix
- Drupal vs Wix
- EmDash vs Wix
- FirstSpirit vs Wix
- Framer vs Wix
- Ghost vs Wix
- HubSpot CMS vs Wix
- Instatic vs Wix
- Joomla vs Wix
- Keystone vs Wix
- Kirby vs Wix
- Liferay DXP vs Wix
- Optimizely CMS vs Wix
- Wix vs Payload
- Prismic vs Wix
- Progress Sitefinity vs Wix
- Sanity vs Wix
- Sitecore vs Wix
- Squarespace vs Wix
- Statamic vs Wix
- Storyblok vs Wix
- Strapi vs Wix
- TYPO3 vs Wix
- Umbraco vs Wix
- Wagtail vs Wix
- Webflow vs Wix
- Wix vs WordPress
- Xperience by Kentico vs Wix
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