CMS comparison HubSpot CMS vs Wix

HubSpot CMS vs Wix

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 11.

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HubSpot CMS Site builder · Closed source · 16 of 28 built in
Wix Site builder · Closed source · 21 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

HubSpot CMS vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	HubSpot CMS Site builder	Wix Site builder
Overview
What it is	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.	Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes.	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated	Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor	HubSpot, Inc. hubspot.com	Wix.com Ltd. wix.com
Licence	Closed source Proprietary	Closed source Proprietary
Hosting	No self-hosting Vendor cloud	No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with	HubL templates, HubSpot CLI	Hosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database	Managed by HubSpot, with HubDB for structured data	Wix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.	Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3	Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4	Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Drag-and-drop modules and sections. 5	Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6	Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Automatic resizing plus the HubL resize_image_url function. 7	Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in CMS APIs for pages, blog posts and HubDB. 8	Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content.	Paid tier Content Hub Professional. 9	Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published.	Not available Webhooks API covers CRM objects. No page publish events. 10	Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HubL themes and templates on HubSpot hosting.	Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 11 8	Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in Restore previous versions on all plans. 12	Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in	Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Drag-and-drop editor edits the rendered page. 5	Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Content approvals on Enterprise. 1	Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release.	Paid tier Content staging on Professional publishes staged pages together. 13	Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Not available	Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14	Built in Not every permission is available to custom roles. 6 19
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Not available	Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15	Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Paid tier Activity logging on Enterprise. 1	Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Paid tier Multisites on Enterprise. 1	Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Custom modules and their fields appear in the page editor. 3	Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in HubSpot Marketplace for apps and themes. 16	Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code.	Built in	Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2	Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Breeze generates and refines content in editors on all plans. 17	Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18	Built in Wix MCP for docs, code and site API calls. 5

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Wix sources

Checked 29 Sept 2026. Wix website builder with Wix CMS, in Wix Editor and Wix Studio.

Considering more platforms? Compare HubSpot CMS and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Wix get a different status on 11 of the 28 features and the same status on 17. HubSpot CMS has 16 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on HubSpot CMS, a different answer on Wix 2

Content model in code HubSpot CMS: Built in. Wix: Limited.
Version history HubSpot CMS: Built in. Wix: Limited.

Built in on Wix, a different answer on HubSpot CMS 7

Content model in the UI HubSpot CMS: Paid tier. Wix: Built in.
GraphQL API HubSpot CMS: Paid tier. Wix: Built in.
Webhooks HubSpot CMS: Not available. Wix: Built in.
Real-time co-editing HubSpot CMS: Not available. Wix: Built in.
Custom roles HubSpot CMS: Paid tier. Wix: Built in.
Multiple sites HubSpot CMS: Paid tier. Wix: Built in.
Site member accounts HubSpot CMS: Paid tier. Wix: Built in.

Built in on neither, with different answers 2

Content releases HubSpot CMS: Paid tier. Wix: Limited.
Audit log HubSpot CMS: Paid tier. Wix: Not available.

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