CMS comparison Contentstack vs Wix

Contentstack vs Wix

Contentstack is a closed-source headless CMS that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 11.

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Contentstack Headless · Closed source · 17 of 28 built in
Wix Site builder · Closed source · 21 of 28 built in

Sources checked: Contentstack on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

Contentstack vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	Contentstack Headless	Wix Site builder
Overview
What it is	Hosted headless CMS run by Contentstack, sold alongside its AI agent and customer data products. It delivers content over REST and GraphQL APIs.	Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes.	Contentstack Content Cloud headless CMS, Free, Growth and Enterprise plans SaaS, continuously updated	Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor	Contentstack contentstack.com	Wix.com Ltd. wix.com
Licence	Closed source Proprietary	Closed source Proprietary
Hosting	No self-hosting Vendor cloud	No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with	Hosted SaaS with REST and GraphQL APIs, CLI and SDKs	Hosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database	Managed by Contentstack	Wix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan. Growth $299 per month, extra users $25 per user per month. Enterprise on request.	Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Limited Migration scripts run by the Contentstack CLI. No declarative schema files. 2	Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Built in 1	Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Modular Blocks fields, plus the Visual Editor for page layout. 12	Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Entry-level localization in over 200 languages. 15	Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Image Delivery API resizes, crops and converts by URL parameter. 3	Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in 5	Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content.	Built in 4	Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published.	Built in	Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Not available	Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 6	Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in	Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in 12	Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Visual Editor on every plan. 1 12	Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Custom workflows on Growth and Enterprise. 1 7	Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release.	Built in Releases deploy grouped entries and assets to an environment. 6	Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Limited Field-level locks and presence. Rolling out in phases with Drafts and Auto Save. 8	Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier 2 custom roles on Growth, 500 on Enterprise. None on Free. 1	Built in Not every permission is available to custom roles. 6 19
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Paid tier Field rules inside custom roles, from Growth. 1 9	Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Limited SAML 2.0 documented; baseline availability unconfirmed. Eligible tiers are not public. Confirm access in the contract. 10	Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Limited Stack and organization logs documented; baseline availability unconfirmed. Confirm access and retention in the contract. 11	Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Built in Separate stacks in one organization. Scaling stacks is a Growth and Enterprise option. 1	Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Developer Hub apps in field, sidebar and dashboard UI locations. 13	Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in Contentstack Marketplace. 13	Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code.	Not available	Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Not available	Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Plugin or add-on Official AI Assistant app with Contentstack-managed or your own model keys. 1 13	Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Official server run locally with npx @contentstack/mcp. 14	Built in Wix MCP for docs, code and site API calls. 5

Contentstack sources

Checked 29 Sept 2026. Contentstack Content Cloud headless CMS, Free, Growth and Enterprise plans.

Wix sources

Checked 29 Sept 2026. Wix website builder with Wix CMS, in Wix Editor and Wix Studio.

Considering more platforms? Compare Contentstack and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

Contentstack and Wix get a different status on 11 of the 28 features and the same status on 17. Contentstack has 17 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Contentstack, a different answer on Wix 2

Version history Contentstack: Built in. Wix: Limited.
Content releases Contentstack: Built in. Wix: Limited.

Built in on Wix, a different answer on Contentstack 6

Renders the website Contentstack: Not available. Wix: Built in.
Real-time co-editing Contentstack: Limited. Wix: Built in.
Custom roles Contentstack: Paid tier. Wix: Built in.
Form builder Contentstack: Not available. Wix: Built in.
Site member accounts Contentstack: Not available. Wix: Built in.
AI writing assistant Contentstack: Plugin or add-on. Wix: Built in.

Built in on neither, with different answers 3

Field-level permissions Contentstack: Paid tier. Wix: Not available.
Single sign-on Contentstack: Limited. Wix: Paid tier.
Audit log Contentstack: Limited. Wix: Not available.

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