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CMS comparison Sitecore vs Wix

Sitecore vs Wix

Sitecore is a closed-source enterprise DXP that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 11.

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  • Sitecore Enterprise DXP · Closed source · 22 of 28 built in
  • Wix Site builder · Closed source · 21 of 28 built in

Sources checked: Sitecore on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Sitecore vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Sitecore Enterprise DXP
Wix Site builder
Overview
What it is Sitecore's SaaS digital experience platform, formerly XM Cloud. Sitecore hosts the CMS. Sites render in a separate front-end app.Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes. SitecoreAI, formerly XM Cloud, Sitecore's current flagship SaaS platform SaaS, continuously updated Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor Sitecore sitecore.com Wix.com Ltd. wix.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud SitecoreAI is SaaS only. Self-hosting needs Sitecore XP 10.5, a separate product. No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with .NET, Next.js Content SDKHosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database Managed by SitecoreWix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere. No free option Pricing on request. Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in Templates serialize to files in the repo with Sitecore Content Serialization. 2 Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in Templates are items edited in the Content Editor. Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Page builder with reusable components. Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Language versions per item. Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Experience Edge media CDN resizes images with query string parameters. 3 Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in Content Items REST API since September 2026. Delivery through Experience Edge is GraphQL. 4 Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content. Built in Experience Edge delivery API. 5 Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published. Built in Authoring webhooks and Experience Edge publish webhooks. 65 Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Not available Headless. Sites render in a separate app, with built-in Vercel and Netlify integrations. 7 Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Saved changes stay unpublished until pushed to Experience Edge. 11 Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Limited Publishing restrictions set availability dates. A publish must still run on the date. 89 Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Numbered item versions. Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Page builder. Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Built in Item workflows with states and commands. 6 Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release. Not available No release bundles. Publishing jobs cover items, subitems and related items. 11 Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Limited Page builder saves concurrent edits per field. Others get a reload prompt. No live updates. 10 Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Built in Roles with item access rights. 12 Built in Not every permission is available to custom roles. 619
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Built in Field read and field write access rights. 12 Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Built in SAML or OIDC through the Sitecore Cloud Portal. 13 Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Limited Common Audit Log covers only the Cloud Portal and leaves out SitecoreAI content. Item actions show in CM logs. 1415 Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in Site collections with shared content. Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Marketplace apps add custom fields, panels and dashboard widgets. 17 Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Sitecore Marketplace. 16 Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code. Built in Built-in Forms with webhook submission handling. 18 Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Developers have to build visitor login in the front-end app. Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in Content, variant and translation assistants. Brand kits need Stream Premium. 19 Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Sitecore Marketer MCP server. 20 Built in Wix MCP for docs, code and site API calls. 5

Sitecore sources

Checked 29 Sept 2026. SitecoreAI, formerly XM Cloud, Sitecore's current flagship SaaS platform.

  1. SitecoreAI documentation for business users
  2. Sitecore Content Serialization in SitecoreAI
  3. Sitecore Experience Edge for XM (media resizing)
  4. SitecoreAI changelog: Components, Content Types and Content Items APIs
  5. Experience Edge
  6. SitecoreAI webhooks
  7. Front-end hosting applications
  8. Schedule publishing availability of a page
  9. KB1003446: Specifics of publishing in SitecoreAI
  10. Editing in the Page builder (concurrent editing)
  11. Publish content in SitecoreAI
  12. The access rights
  13. Sitecore Cloud Portal single sign-on
  14. Sitecore Common Audit Log
  15. Logging in Sitecore XM Cloud (Fishtank)
  16. SitecoreAI Marketplace
  17. Sitecore Marketplace starter (extension points)
  18. SitecoreAI Forms
  19. Sitecore Stream tiers
  20. Sitecore Marketer MCP server

Wix sources

Checked 29 Sept 2026. Wix website builder with Wix CMS, in Wix Editor and Wix Studio.

  1. Wix plans and pricing
  2. Wix blog: Wix Premium plans (May 2026)
  3. Wix Data Items API
  4. The Wix GraphQL API
  5. The Wix MCP
  6. Wix Help: creating custom roles for collaborators
  7. Wix Help: Studio Editor collaborating on a site
  8. Wix Help: enterprise approvals for site changes
  9. Wix Help: restoring CMS collections with backups
  10. Wix Help: SSO login for your organization
  11. Wix Help: managing collection item statuses
  12. Wix Help: Release Manager
  13. Wix CLI: data collections extension files
  14. Wix Help: Wix Multilingual overview
  15. Wix Media: URL image transformation
  16. Wix Developers: about webhooks
  17. Wix Developers: about dashboard extensions
  18. Wix Help: Studio Editor AI text creator
  19. Wix Help: inviting collaborators
  20. Wix Help: CMS overview

Considering more platforms? Compare Sitecore and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

Sitecore and Wix get a different status on 11 of the 28 features and the same status on 17. Sitecore has 22 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Free option
Sitecore has no free option. Wix has a free option.

Built in on Sitecore, a different answer on Wix 5

  • Content model in code Sitecore: Built in. Wix: Limited.
  • Version history Sitecore: Built in. Wix: Limited.
  • Approval workflows Sitecore: Built in. Wix: Paid tier.
  • Field-level permissions Sitecore: Built in. Wix: Not available.
  • Single sign-on Sitecore: Built in. Wix: Paid tier.

Built in on Wix, a different answer on Sitecore 4

  • Renders the website Sitecore: Not available. Wix: Built in.
  • Scheduled publishing Sitecore: Limited. Wix: Built in.
  • Real-time co-editing Sitecore: Limited. Wix: Built in.
  • Site member accounts Sitecore: Not available. Wix: Built in.

Built in on neither, with different answers 2

  • Content releases Sitecore: Not available. Wix: Limited.
  • Audit log Sitecore: Limited. Wix: Not available.

More comparisons

Full write-ups with worked examples and costs: Sitecore vs Payload.

Sitecore against other platforms

Wix against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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