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CMS comparison Sanity vs Wix

Sanity vs Wix

Sanity is a closed-source headless CMS that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 12.

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  • Sanity Headless · Closed source · 15 of 28 built in
  • Wix Site builder · Closed source · 21 of 28 built in

Sources checked: Sanity on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Sanity vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Sanity Headless
Wix Site builder
Overview
What it is Headless CMS with an open-source React editor, Sanity Studio, configured in code. Sanity stores content in its hosted Content Lake.Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes. Sanity hosted Content Lake with Sanity Studio 6 Version 6.16.0, released 22 Sept 2026 Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor Sanity sanity.io Wix.com Ltd. wix.com
Licence Closed source MIT for Sanity Studio. The Content Lake backend is proprietary. Closed source Proprietary
Hosting No self-hosting Vendor cloud You can host the Studio anywhere, but content always lives in Sanity's cloud. No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with TypeScript, React for Studio. Hosted Content Lake with GROQ and GraphQL APIsHosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database Hosted Sanity Content LakeWix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan. Growth $15 per seat per month. Enterprise on request. Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in 3 Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Not available You define schemas only in Studio code. 3 Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Array fields of typed objects act as a page builder. 3 Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Plugin or add-on Official document-level and field-level internationalization plugins. 4 Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Image pipeline resizes, crops and converts by URL parameter. 5 Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in HTTP API queried with GROQ. 1 Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content. Built in The Sanity CLI deploys it from the schema. 1 Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published. Built in GROQ-powered webhooks: 2 on Free, 4 on Growth. 16 Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Not available Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in 1 Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Paid tier Scheduled drafts on Growth and Enterprise. 1 Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Limited Draft history kept 3 days on Free, 90 on Growth, 365 on Enterprise. 1 Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in 17 Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Presentation tool with click-to-edit overlays on every plan. 17 Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Not available Build with document actions or a community plugin such as Workflow Manager. 914 Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release. Paid tier Content Releases add-on on Enterprise. 1 Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Built in 1 Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Paid tier Enterprise. Free has 2 fixed roles, Growth 5. 18 Built in Not every permission is available to custom roles. 619
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Limited API access rules are per document. Studio can hide or lock fields per role. 8 Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier SAML SSO on Enterprise. 1 Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Paid tier Full audit trail and History API on Enterprise. 1 Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in Several projects per organization and Studio workspaces. 11 Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Custom inputs, tools and document actions in the React Studio. 39 Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Sanity Exchange. 10 Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code. Not available Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in Content Agent on every plan. In-Studio AI Assist on Growth and Enterprise. 113 Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Hosted at mcp.sanity.io with OAuth. 12 Built in Wix MCP for docs, code and site API calls. 5

Considering more platforms? Compare Sanity and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

Sanity and Wix get a different status on 12 of the 28 features and the same status on 16. Sanity has 15 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Sanity, a different answer on Wix 1

  • Content model in code Sanity: Built in. Wix: Limited.

Built in on Wix, a different answer on Sanity 7

  • Content model in the UI Sanity: Not available. Wix: Built in.
  • Localization Sanity: Plugin or add-on. Wix: Built in.
  • Renders the website Sanity: Not available. Wix: Built in.
  • Scheduled publishing Sanity: Paid tier. Wix: Built in.
  • Custom roles Sanity: Paid tier. Wix: Built in.
  • Form builder Sanity: Not available. Wix: Built in.
  • Site member accounts Sanity: Not available. Wix: Built in.

Built in on neither, with different answers 4

  • Approval workflows Sanity: Not available. Wix: Paid tier.
  • Content releases Sanity: Paid tier. Wix: Limited.
  • Field-level permissions Sanity: Limited. Wix: Not available.
  • Audit log Sanity: Paid tier. Wix: Not available.

More comparisons

Full write-ups with worked examples and costs: Sanity vs Payload.

Sanity against other platforms

Wix against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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