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CMS comparison DatoCMS vs Wix

DatoCMS vs Wix

DatoCMS is a closed-source headless CMS that runs on the vendor's cloud. Wix is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 6.

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  • DatoCMS Headless · Closed source · 16 of 28 built in
  • Wix Site builder · Closed source · 21 of 28 built in

Sources checked: DatoCMS on 29 Sept 2026, Wix on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
DatoCMS vs Wix feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
DatoCMS Headless
Wix Site builder
Overview
What it is Hosted headless CMS run by DatoCMS. It delivers content over a GraphQL API, with a REST API for content management.Hosted website builder with a CMS, business apps and hosting, run by Wix.com Ltd. Wix Studio adds an editor and workspace for agencies.
Edition compared The product and release each column describes. DatoCMS SaaS, Free, Professional and Enterprise plans SaaS, continuously updated Wix website builder with Wix CMS, in Wix Editor and Wix Studio SaaS, continuously updated
Vendor DatoCMS datocms.com Wix.com Ltd. wix.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud No self-hosting Vendor cloud Wix Headless serves the same content to a frontend you host.
Built with Hosted SaaS with GraphQL delivery and REST management APIs, TypeScript clientHosted SaaS, JavaScript through the Wix IDE, CLI and SDK
Database Managed by DatoCMSWix CMS collections, managed by Wix
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan. Professional €149 per month billed annually, or €199 monthly. Enterprise on request. Free to start Free plan. Light $17, Core $29, Business $39, Business Elite $159 per month billed yearly in the US.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Limited Migration scripts run by the DatoCMS CLI, auto-generated from environment diffs. 12 Limited Only Wix CLI apps and headless projects define collections in TypeScript files. 13
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 1 Built in 20
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Block library used in modular content and Structured Text fields. 1 Built in Editors add and reorder sections and saved components on the canvas.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Field-level locales, 5 included and up to 10 with paid add-ons. 1 Built in Wix Multilingual, with manual or automatic translation. 14
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Images API with imgix URL parameters. 3 Built in Resize and crop through image URL parameters. 15
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in REST Content Management API reads records. Delivery is GraphQL. 111 Built in Data Items REST API. 3
GraphQL API The vendor or an official module provides a GraphQL API for content. Built in 1 Built in GraphQL endpoint over the same data as the REST API. 4
Webhooks The CMS can call an external URL when content is created, changed or published. Built in 1 Built in App webhooks, or an HTTP request step in Wix Automations. 16
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Not available Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in 1 Built in Draft status on CMS items, on by default for new collections. 11
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in 1 Built in Scheduled status changes on CMS items. 11
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Limited History kept 3 days on Free, 60 days on Professional. 1 Limited CMS keeps weekly and manual collection backups. Restores replace whole collections. 9
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in 17 Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Click-to-edit overlays on the site in draft mode. 17 Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Editorial workflows with stage permissions on Enterprise. 16 Paid tier Approvals for site changes in the Wix Studio enterprise solution. 8
Content releases Editors group changes across several entries and publish them together as one release. Limited Publishing a record can also publish its linked records. No standalone releases. 1 Limited Release Manager publishes whole site versions and test sites. No grouped item releases. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Presence and live updates, but a record locks while one editor edits it. 4 Built in Built into the Studio Editor. 7
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Built in Projects include Admin and Editor roles and can create additional roles. The Free plan is limited to 2 editor seats. 15 Built in Not every permission is available to custom roles. 619
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Rules apply per model, creator, locale and workflow stage. Locale rules need Enterprise. 5 Not available CMS permissions apply per collection. 20
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Enterprise, with SCIM provisioning. 1 Paid tier OpenID Connect only, with the Wix Studio enterprise solution. 10
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Paid tier Enterprise. 1 Not available Not documented publicly.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in Separate projects per site. 3 on Free, extra projects €39 a month on Professional. 1 Built in One account or Studio workspace manages many sites, each on its own plan.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Plugin SDK for field editors, sidebars and custom pages. 1 Built in Dashboard extensions add custom pages and widgets. 17
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in DatoCMS Marketplace. 19 Built in Wix App Market.
Form builder Editors can build and publish forms and collect submissions without code. Not available Built in Wix Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Built in Members Area handles sign-up and login.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Plugin or add-on Official AI Translations plugin with your own OpenAI, Gemini, Claude or DeepL key. 89 Built in AI text creator in the Wix and Studio editors. 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Remote MCP server at mcp.datocms.com. 10 Built in Wix MCP for docs, code and site API calls. 5

Considering more platforms? Compare DatoCMS and Wix with the rest of your shortlist in the CMS comparison tool.

Where they differ

DatoCMS and Wix get a different status on 6 of the 28 features and the same status on 22. DatoCMS has 16 built in on its baseline edition, Wix has 21. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Wix, a different answer on DatoCMS 5

  • Renders the website DatoCMS: Not available. Wix: Built in.
  • Real-time co-editing DatoCMS: Not available. Wix: Built in.
  • Form builder DatoCMS: Not available. Wix: Built in.
  • Site member accounts DatoCMS: Not available. Wix: Built in.
  • AI writing assistant DatoCMS: Plugin or add-on. Wix: Built in.

Built in on neither, with different answers 1

  • Audit log DatoCMS: Paid tier. Wix: Not available.

More comparisons

Full write-ups with worked examples and costs: DatoCMS vs Payload.

DatoCMS against other platforms

Wix against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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