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CMS comparison DatoCMS vs HubSpot CMS

DatoCMS vs HubSpot CMS

DatoCMS is a closed-source headless CMS that runs on the vendor's cloud. HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 12.

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  • DatoCMS Headless · Closed source · 16 of 28 built in
  • HubSpot CMS Site builder · Closed source · 16 of 28 built in

Sources checked: DatoCMS on 29 Sept 2026, HubSpot CMS on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
DatoCMS vs HubSpot CMS feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
DatoCMS Headless
HubSpot CMS Site builder
Overview
What it is Hosted headless CMS run by DatoCMS. It delivers content over a GraphQL API, with a REST API for content management.HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.
Edition compared The product and release each column describes. DatoCMS SaaS, Free, Professional and Enterprise plans SaaS, continuously updated Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated
Vendor DatoCMS datocms.com HubSpot, Inc. hubspot.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud No self-hosting Vendor cloud
Built with Hosted SaaS with GraphQL delivery and REST management APIs, TypeScript clientHubL templates, HubSpot CLI
Database Managed by DatoCMSManaged by HubSpot, with HubDB for structured data
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan. Professional €149 per month billed annually, or €199 monthly. Enterprise on request. Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Limited Migration scripts run by the DatoCMS CLI, auto-generated from environment diffs. 12 Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 1 Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 14
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Block library used in modular content and Structured Text fields. 1 Built in Drag-and-drop modules and sections. 5
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Field-level locales, 5 included and up to 10 with paid add-ons. 1 Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 16
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Images API with imgix URL parameters. 3 Built in Automatic resizing plus the HubL resize_image_url function. 7
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in REST Content Management API reads records. Delivery is GraphQL. 111 Built in CMS APIs for pages, blog posts and HubDB. 8
GraphQL API The vendor or an official module provides a GraphQL API for content. Built in 1 Paid tier Content Hub Professional. 9
Webhooks The CMS can call an external URL when content is created, changed or published. Built in 1 Not available Webhooks API covers CRM objects. No page publish events. 10
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Not available Built in HubL themes and templates on HubSpot hosting.
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in 1 Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in 1 Built in 118
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Limited History kept 3 days on Free, 60 days on Professional. 1 Built in Restore previous versions on all plans. 12
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in 17 Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Click-to-edit overlays on the site in draft mode. 17 Built in Drag-and-drop editor edits the rendered page. 5
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Editorial workflows with stage permissions on Enterprise. 16 Paid tier Content approvals on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release. Limited Publishing a record can also publish its linked records. No standalone releases. 1 Paid tier Content staging on Professional publishes staged pages together. 13
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Presence and live updates, but a record locks while one editor edits it. 4 Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Built in Projects include Admin and Editor roles and can create additional roles. The Free plan is limited to 2 editor seats. 15 Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Rules apply per model, creator, locale and workflow stage. Locale rules need Enterprise. 5 Not available
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier Enterprise, with SCIM provisioning. 1 Paid tier SAML SSO on Content Hub Professional and Enterprise. 15
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Paid tier Enterprise. 1 Paid tier Activity logging on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in Separate projects per site. 3 on Free, extra projects €39 a month on Professional. 1 Paid tier Multisites on Enterprise. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Plugin SDK for field editors, sidebars and custom pages. 1 Built in Custom modules and their fields appear in the page editor. 3
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in DatoCMS Marketplace. 19 Built in HubSpot Marketplace for apps and themes. 16
Form builder Editors can build and publish forms and collect submissions without code. Not available Built in
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 12
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Plugin or add-on Official AI Translations plugin with your own OpenAI, Gemini, Claude or DeepL key. 89 Built in Breeze generates and refines content in editors on all plans. 17
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Remote MCP server at mcp.datocms.com. 10 Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18

Considering more platforms? Compare DatoCMS and HubSpot CMS with the rest of your shortlist in the CMS comparison tool.

Where they differ

DatoCMS and HubSpot CMS get a different status on 12 of the 28 features and the same status on 16. DatoCMS has 16 built in on its baseline edition, HubSpot CMS has 16. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on DatoCMS, a different answer on HubSpot CMS 5

  • Content model in the UI DatoCMS: Built in. HubSpot CMS: Paid tier.
  • GraphQL API DatoCMS: Built in. HubSpot CMS: Paid tier.
  • Webhooks DatoCMS: Built in. HubSpot CMS: Not available.
  • Custom roles DatoCMS: Built in. HubSpot CMS: Paid tier.
  • Multiple sites DatoCMS: Built in. HubSpot CMS: Paid tier.

Built in on HubSpot CMS, a different answer on DatoCMS 5

  • Content model in code DatoCMS: Limited. HubSpot CMS: Built in.
  • Renders the website DatoCMS: Not available. HubSpot CMS: Built in.
  • Version history DatoCMS: Limited. HubSpot CMS: Built in.
  • Form builder DatoCMS: Not available. HubSpot CMS: Built in.
  • AI writing assistant DatoCMS: Plugin or add-on. HubSpot CMS: Built in.

Built in on neither, with different answers 2

  • Content releases DatoCMS: Limited. HubSpot CMS: Paid tier.
  • Site member accounts DatoCMS: Not available. HubSpot CMS: Paid tier.

More comparisons

Full write-ups with worked examples and costs: DatoCMS vs Payload.

DatoCMS against other platforms

HubSpot CMS against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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