CMS comparison HubSpot CMS vs Sanity

HubSpot CMS vs Sanity

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Sanity is a closed-source headless CMS that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 13.

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HubSpot CMS Site builder · Closed source · 16 of 28 built in
Sanity Headless · Closed source · 15 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Sanity on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

HubSpot CMS vs Sanity feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	HubSpot CMS Site builder	Sanity Headless
Overview
What it is	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.	Headless CMS with an open-source React editor, Sanity Studio, configured in code. Sanity stores content in its hosted Content Lake.
Edition compared The product and release each column describes.	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated	Sanity hosted Content Lake with Sanity Studio 6 Version 6.16.0, released 22 Sept 2026
Vendor	HubSpot, Inc. hubspot.com	Sanity sanity.io
Licence	Closed source Proprietary	Closed source MIT for Sanity Studio. The Content Lake backend is proprietary.
Hosting	No self-hosting Vendor cloud	No self-hosting Vendor cloud You can host the Studio anywhere, but content always lives in Sanity's cloud.
Built with	HubL templates, HubSpot CLI	TypeScript, React for Studio. Hosted Content Lake with GROQ and GraphQL APIs
Database	Managed by HubSpot, with HubDB for structured data	Hosted Sanity Content Lake
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.	Free to start Free plan. Growth $15 per seat per month. Enterprise on request.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3	Built in 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4	Not available You define schemas only in Studio code. 3
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Drag-and-drop modules and sections. 5	Built in Array fields of typed objects act as a page builder. 3
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6	Plugin or add-on Official document-level and field-level internationalization plugins. 4
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Automatic resizing plus the HubL resize_image_url function. 7	Built in Image pipeline resizes, crops and converts by URL parameter. 5
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in CMS APIs for pages, blog posts and HubDB. 8	Built in HTTP API queried with GROQ. 1
GraphQL API The vendor or an official module provides a GraphQL API for content.	Paid tier Content Hub Professional. 9	Built in The Sanity CLI deploys it from the schema. 1
Webhooks The CMS can call an external URL when content is created, changed or published.	Not available Webhooks API covers CRM objects. No page publish events. 10	Built in GROQ-powered webhooks: 2 on Free, 4 on Growth. 1 6
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HubL themes and templates on HubSpot hosting.	Not available
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in 1
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 11 8	Paid tier Scheduled drafts on Growth and Enterprise. 1
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in Restore previous versions on all plans. 12	Limited Draft history kept 3 days on Free, 90 on Growth, 365 on Enterprise. 1
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in	Built in 1 7
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Drag-and-drop editor edits the rendered page. 5	Built in Presentation tool with click-to-edit overlays on every plan. 1 7
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Content approvals on Enterprise. 1	Not available Build with document actions or a community plugin such as Workflow Manager. 9 14
Content releases Editors group changes across several entries and publish them together as one release.	Paid tier Content staging on Professional publishes staged pages together. 13	Paid tier Content Releases add-on on Enterprise. 1
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Not available	Built in 1
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14	Paid tier Enterprise. Free has 2 fixed roles, Growth 5. 1 8
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Not available	Limited API access rules are per document. Studio can hide or lock fields per role. 8
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15	Paid tier SAML SSO on Enterprise. 1
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Paid tier Activity logging on Enterprise. 1	Paid tier Full audit trail and History API on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Paid tier Multisites on Enterprise. 1	Built in Several projects per organization and Studio workspaces. 11
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Custom modules and their fields appear in the page editor. 3	Built in Custom inputs, tools and document actions in the React Studio. 3 9
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in HubSpot Marketplace for apps and themes. 16	Built in Sanity Exchange. 10
Form builder Editors can build and publish forms and collect submissions without code.	Built in	Not available
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2	Not available
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Breeze generates and refines content in editors on all plans. 17	Built in Content Agent on every plan. In-Studio AI Assist on Growth and Enterprise. 1 13
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18	Built in Hosted at mcp.sanity.io with OAuth. 12

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Sanity sources

Checked 29 Sept 2026. Sanity hosted Content Lake with Sanity Studio 6.

Considering more platforms? Compare HubSpot CMS and Sanity with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Sanity get a different status on 13 of the 28 features and the same status on 15. HubSpot CMS has 16 built in on its baseline edition, Sanity has 15. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on HubSpot CMS, a different answer on Sanity 5

Localization HubSpot CMS: Built in. Sanity: Plugin or add-on.
Renders the website HubSpot CMS: Built in. Sanity: Not available.
Scheduled publishing HubSpot CMS: Built in. Sanity: Paid tier.
Version history HubSpot CMS: Built in. Sanity: Limited.
Form builder HubSpot CMS: Built in. Sanity: Not available.

Built in on Sanity, a different answer on HubSpot CMS 4

GraphQL API HubSpot CMS: Paid tier. Sanity: Built in.
Webhooks HubSpot CMS: Not available. Sanity: Built in.
Real-time co-editing HubSpot CMS: Not available. Sanity: Built in.
Multiple sites HubSpot CMS: Paid tier. Sanity: Built in.

Built in on neither, with different answers 4

Content model in the UI HubSpot CMS: Paid tier. Sanity: Not available.
Approval workflows HubSpot CMS: Paid tier. Sanity: Not available.
Field-level permissions HubSpot CMS: Not available. Sanity: Limited.
Site member accounts HubSpot CMS: Paid tier. Sanity: Not available.

More comparisons

Full write-ups with worked examples and costs: Sanity vs Payload.

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