Now booking enterprise content platform builds for 2026. Contact us

Join us
Contact us

What we build

Who it's for

How we engage

Case studies

Industries

Partnerships

About

Writing

Tools

For startups Join us
Contact us
CMS comparison Contentstack vs HubSpot CMS

Contentstack vs HubSpot CMS

Contentstack is a closed-source headless CMS that runs on the vendor's cloud. HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 14.

Book a call
  • Contentstack Headless · Closed source · 17 of 28 built in
  • HubSpot CMS Site builder · Closed source · 16 of 28 built in

Sources checked: Contentstack on 29 Sept 2026, HubSpot CMS on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
Contentstack vs HubSpot CMS feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
Contentstack Headless
HubSpot CMS Site builder
Overview
What it is Hosted headless CMS run by Contentstack, sold alongside its AI agent and customer data products. It delivers content over REST and GraphQL APIs.HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.
Edition compared The product and release each column describes. Contentstack Content Cloud headless CMS, Free, Growth and Enterprise plans SaaS, continuously updated Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated
Vendor Contentstack contentstack.com HubSpot, Inc. hubspot.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud No self-hosting Vendor cloud
Built with Hosted SaaS with REST and GraphQL APIs, CLI and SDKsHubL templates, HubSpot CLI
Database Managed by ContentstackManaged by HubSpot, with HubDB for structured data
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan. Growth $299 per month, extra users $25 per user per month. Enterprise on request. Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Limited Migration scripts run by the Contentstack CLI. No declarative schema files. 2 Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Built in 1 Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 14
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Modular Blocks fields, plus the Visual Editor for page layout. 12 Built in Drag-and-drop modules and sections. 5
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Entry-level localization in over 200 languages. 15 Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 16
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Image Delivery API resizes, crops and converts by URL parameter. 3 Built in Automatic resizing plus the HubL resize_image_url function. 7
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in 5 Built in CMS APIs for pages, blog posts and HubDB. 8
GraphQL API The vendor or an official module provides a GraphQL API for content. Built in 4 Paid tier Content Hub Professional. 9
Webhooks The CMS can call an external URL when content is created, changed or published. Built in Not available Webhooks API covers CRM objects. No page publish events. 10
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Not available Built in HubL themes and templates on HubSpot hosting.
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in 6 Built in 118
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Built in Restore previous versions on all plans. 12
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in 12 Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Visual Editor on every plan. 112 Built in Drag-and-drop editor edits the rendered page. 5
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Custom workflows on Growth and Enterprise. 17 Paid tier Content approvals on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release. Built in Releases deploy grouped entries and assets to an environment. 6 Paid tier Content staging on Professional publishes staged pages together. 13
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Limited Field-level locks and presence. Rolling out in phases with Drafts and Auto Save. 8 Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Paid tier 2 custom roles on Growth, 500 on Enterprise. None on Free. 1 Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Paid tier Field rules inside custom roles, from Growth. 19 Not available
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Limited SAML 2.0 documented; baseline availability unconfirmed. Eligible tiers are not public. Confirm access in the contract. 10 Paid tier SAML SSO on Content Hub Professional and Enterprise. 15
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Limited Stack and organization logs documented; baseline availability unconfirmed. Confirm access and retention in the contract. 11 Paid tier Activity logging on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in Separate stacks in one organization. Scaling stacks is a Growth and Enterprise option. 1 Paid tier Multisites on Enterprise. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Developer Hub apps in field, sidebar and dashboard UI locations. 13 Built in Custom modules and their fields appear in the page editor. 3
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in Contentstack Marketplace. 13 Built in HubSpot Marketplace for apps and themes. 16
Form builder Editors can build and publish forms and collect submissions without code. Not available Built in
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Not available Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 12
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Plugin or add-on Official AI Assistant app with Contentstack-managed or your own model keys. 113 Built in Breeze generates and refines content in editors on all plans. 17
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Official server run locally with npx @contentstack/mcp. 14 Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18

Contentstack sources

Checked 29 Sept 2026. Contentstack Content Cloud headless CMS, Free, Growth and Enterprise plans.

  1. Contentstack pricing
  2. Contentstack docs: Migrate content using the CLI migration command
  3. Contentstack docs: Image Delivery API
  4. Contentstack docs: GraphQL Content Delivery API
  5. Contentstack docs: Content Delivery API
  6. Contentstack docs: About Releases
  7. Contentstack docs: About Workflows
  8. Contentstack docs: Real-Time Collaboration in the Entry Editor
  9. Contentstack docs: Examples to create custom roles
  10. Contentstack docs: About Single Sign-On (SSO)
  11. Contentstack docs: Monitor stack activities in Audit Log
  12. Contentstack docs: About Visual Editor
  13. Contentstack docs: AI Assistant app
  14. Contentstack docs: Contentstack MCP Server
  15. Contentstack docs: About Languages

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

  1. HubSpot Content Hub pricing
  2. HubSpot Product & Services Catalog
  3. HubSpot docs: Modules overview
  4. HubSpot KB: Create and populate HubDB tables
  5. HubSpot KB: Edit content in the content editor
  6. HubSpot KB: Create pages in multiple languages
  7. HubSpot docs: HubL functions
  8. HubSpot API: Schedule a website page
  9. HubSpot docs: Query HubSpot data using GraphQL
  10. HubSpot docs: Webhooks API guide
  11. HubSpot KB: Set a blog post's publish date and time
  12. HubSpot KB: Restore a previous version of content
  13. HubSpot KB: Redesign and relaunch a site with content staging
  14. HubSpot KB: Create and assign permission sets
  15. HubSpot KB: Set up single sign-on (SSO)
  16. HubSpot Marketplace
  17. HubSpot KB: Generate and refine content with AI
  18. Remote HubSpot MCP server is now generally available

Considering more platforms? Compare Contentstack and HubSpot CMS with the rest of your shortlist in the CMS comparison tool.

Where they differ

Contentstack and HubSpot CMS get a different status on 14 of the 28 features and the same status on 14. Contentstack has 17 built in on its baseline edition, HubSpot CMS has 16. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Built in on Contentstack, a different answer on HubSpot CMS 5

  • Content model in the UI Contentstack: Built in. HubSpot CMS: Paid tier.
  • GraphQL API Contentstack: Built in. HubSpot CMS: Paid tier.
  • Webhooks Contentstack: Built in. HubSpot CMS: Not available.
  • Content releases Contentstack: Built in. HubSpot CMS: Paid tier.
  • Multiple sites Contentstack: Built in. HubSpot CMS: Paid tier.

Built in on HubSpot CMS, a different answer on Contentstack 4

  • Content model in code Contentstack: Limited. HubSpot CMS: Built in.
  • Renders the website Contentstack: Not available. HubSpot CMS: Built in.
  • Form builder Contentstack: Not available. HubSpot CMS: Built in.
  • AI writing assistant Contentstack: Plugin or add-on. HubSpot CMS: Built in.

Built in on neither, with different answers 5

  • Real-time co-editing Contentstack: Limited. HubSpot CMS: Not available.
  • Field-level permissions Contentstack: Paid tier. HubSpot CMS: Not available.
  • Single sign-on Contentstack: Limited. HubSpot CMS: Paid tier.
  • Audit log Contentstack: Limited. HubSpot CMS: Paid tier.
  • Site member accounts Contentstack: Not available. HubSpot CMS: Paid tier.

More comparisons

Contentstack against other platforms

HubSpot CMS against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

We're booking content platform
engagements for 2026.

Twenty-five minutes to walk through the work and decide if we're the right team for it. Scoping and a fixed price come after.

Book a 25-min call Or email us instead