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CMS comparison CoreMedia Content Cloud vs HubSpot CMS

CoreMedia Content Cloud vs HubSpot CMS

CoreMedia Content Cloud is a closed-source enterprise DXP that you can host yourself or run on the vendor's cloud. HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 14.

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  • CoreMedia Content Cloud Enterprise DXP · Closed source · 18 of 28 built in
  • HubSpot CMS Site builder · Closed source · 16 of 28 built in

Sources checked: CoreMedia Content Cloud on 29 Sept 2026, HubSpot CMS on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
CoreMedia Content Cloud vs HubSpot CMS feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
CoreMedia Content Cloud Enterprise DXP
HubSpot CMS Site builder
Overview
What it is Java-based enterprise CMS with a Studio editor, a template engine and a GraphQL headless server. Runs on-premises or as CoreMedia's cloud service.HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.
Edition compared The product and release each column describes. CoreMedia Content Cloud v13, or CMCC 13 Version 2512.1.1, released 10 Aug 2026 Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated
Vendor CoreMedia GmbH coremedia.com HubSpot, Inc. hubspot.com
Licence Closed source Proprietary Closed source Proprietary
Hosting Self-hosting Vendor cloud Event Hub webhooks are an add-on for the CoreMedia cloud service only. No self-hosting Vendor cloud
Built with Java, Spring Boot, TypeScript for StudioHubL templates, HubSpot CLI
Database Relational database: PostgreSQL, MySQL, Oracle, SQL ServerManaged by HubSpot, with HubDB for structured data
Pricing Public list prices only. Hosting and implementation are extra everywhere. No free option Pricing on request. Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in XML files in the project workspace define content types. 3 Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Not available Content type changes need a developer and a deployment. 3 Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 14
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Page grid placements hold reusable content items. 4 Built in Drag-and-drop modules and sections. 5
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Limited Each locale is a derived site linked to a master site, with a translation workflow. 5 Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 16
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Named image variants and crops in the CAE and Headless Server. 6 Built in Automatic resizing plus the HubL resize_image_url function. 7
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in REST endpoints mapped from persisted GraphQL queries. 7 Built in CMS APIs for pages, blog posts and HubDB. 8
GraphQL API The vendor or an official module provides a GraphQL API for content. Built in Headless Server. 7 Paid tier Content Hub Professional. 9
Webhooks The CMS can call an external URL when content is created, changed or published. Plugin or add-on Event Hub add-on service for cloud service subscribers. 89 Not available Webhooks API covers CRM objects. No page publish events. 10
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in Content Application Engine with FreeMarker templates. 1 Built in HubL themes and templates on HubSpot hosting.
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in Valid-from and valid-to dates plus a scheduled publication workflow. 11 Built in 118
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Built in Restore previous versions on all plans. 12
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in In-preview editing in Studio, also for headless frontends. 10 Built in Drag-and-drop editor edits the rendered page. 5
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Built in Workflow Server with configurable publication workflows. 1113 Paid tier Content approvals on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release. Limited Projects group content. A publication set carries linked items along. 1213 Paid tier Content staging on Professional publishes staged pages together. 13
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Built in Rights rules per group, folder and content type. 14 Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Rights apply per folder and content type. 14 Not available
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Built in Studio login runs on Spring Security. A project swaps in a redirect-based SSO provider. 1516 Paid tier SAML SSO on Content Hub Professional and Enterprise. 15
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Built in Records who changed what and when; supports reversions. Retention, export and edition limits are not public: confirm in the contract. 16 Paid tier Activity logging on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Built in Paid tier Multisites on Enterprise. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Studio plugins. Built in Custom modules and their fields appear in the page editor. 3
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in CoreMedia Marketplace. 17 Built in HubSpot Marketplace for apps and themes. 16
Form builder Editors can build and publish forms and collect submissions without code. Plugin or add-on Formcentric for CoreMedia, a partner product from the Marketplace. 18 Built in
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Plugin or add-on Elastic Social module manages site users and comments. 19 Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 12
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Plugin or add-on KIO Co-Pilot needs a licence with KIO enabled. 20 Built in Breeze generates and refines content in editors on all plans. 17
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Not available None for content. The only official MCP server covers Engagement Cloud analytics. 20 Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18

CoreMedia Content Cloud sources

Checked 29 Sept 2026. CoreMedia Content Cloud v13, or CMCC 13.

  1. CoreMedia release notes: 2512.1.1
  2. CoreMedia Content Management System
  3. Content Server Manual: Structure of content type definitions
  4. Studio User Manual: Editing a page grid
  5. Studio User Manual: Translation to derived sites
  6. CAE Developer Manual: Image Transformation API
  7. Headless Server Developer Manual: Mapping REST access
  8. Introduction to the Event Hub Service
  9. Service description: Event Hub
  10. Introducing in-preview editing for CoreMedia Content Cloud
  11. Scheduled publication workflow
  12. How to use projects in Studio (CMCC 13)
  13. Publication steps and best practices
  14. Studio User Manual: Permissions and rights
  15. Studio Developer Manual 2512.1: Single Sign On Integration
  16. CoreMedia: security, access control and audit trails
  17. CoreMedia Marketplace
  18. Formcentric Form Manager on CoreMedia Marketplace
  19. Studio User Manual 2512.0: Elastic Social
  20. Introduction to KIO Co-Pilot

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

  1. HubSpot Content Hub pricing
  2. HubSpot Product & Services Catalog
  3. HubSpot docs: Modules overview
  4. HubSpot KB: Create and populate HubDB tables
  5. HubSpot KB: Edit content in the content editor
  6. HubSpot KB: Create pages in multiple languages
  7. HubSpot docs: HubL functions
  8. HubSpot API: Schedule a website page
  9. HubSpot docs: Query HubSpot data using GraphQL
  10. HubSpot docs: Webhooks API guide
  11. HubSpot KB: Set a blog post's publish date and time
  12. HubSpot KB: Restore a previous version of content
  13. HubSpot KB: Redesign and relaunch a site with content staging
  14. HubSpot KB: Create and assign permission sets
  15. HubSpot KB: Set up single sign-on (SSO)
  16. HubSpot Marketplace
  17. HubSpot KB: Generate and refine content with AI
  18. Remote HubSpot MCP server is now generally available

Considering more platforms? Compare CoreMedia Content Cloud and HubSpot CMS with the rest of your shortlist in the CMS comparison tool.

Where they differ

CoreMedia Content Cloud and HubSpot CMS get a different status on 14 of the 28 features and the same status on 14. CoreMedia Content Cloud has 18 built in on its baseline edition, HubSpot CMS has 16. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Self-hosting
CoreMedia Content Cloud can be self-hosted. HubSpot CMS cannot be self-hosted.
Free option
CoreMedia Content Cloud has no free option. HubSpot CMS has a free option.

Built in on CoreMedia Content Cloud, a different answer on HubSpot CMS 6

  • GraphQL API CoreMedia Content Cloud: Built in. HubSpot CMS: Paid tier.
  • Approval workflows CoreMedia Content Cloud: Built in. HubSpot CMS: Paid tier.
  • Custom roles CoreMedia Content Cloud: Built in. HubSpot CMS: Paid tier.
  • Single sign-on CoreMedia Content Cloud: Built in. HubSpot CMS: Paid tier.
  • Audit log CoreMedia Content Cloud: Built in. HubSpot CMS: Paid tier.
  • Multiple sites CoreMedia Content Cloud: Built in. HubSpot CMS: Paid tier.

Built in on HubSpot CMS, a different answer on CoreMedia Content Cloud 4

  • Localization CoreMedia Content Cloud: Limited. HubSpot CMS: Built in.
  • Form builder CoreMedia Content Cloud: Plugin or add-on. HubSpot CMS: Built in.
  • AI writing assistant CoreMedia Content Cloud: Plugin or add-on. HubSpot CMS: Built in.
  • Official MCP server CoreMedia Content Cloud: Not available. HubSpot CMS: Built in.

Built in on neither, with different answers 4

  • Content model in the UI CoreMedia Content Cloud: Not available. HubSpot CMS: Paid tier.
  • Webhooks CoreMedia Content Cloud: Plugin or add-on. HubSpot CMS: Not available.
  • Content releases CoreMedia Content Cloud: Limited. HubSpot CMS: Paid tier.
  • Site member accounts CoreMedia Content Cloud: Plugin or add-on. HubSpot CMS: Paid tier.

More comparisons

CoreMedia Content Cloud against other platforms

HubSpot CMS against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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