HubSpot CMS vs Statamic
HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Statamic is a closed-source traditional CMS that you host yourself. The table below sets them side by side on 28 features. They get a different status on 13.
- HubSpot CMS Site builder · Closed source · 16 of 28 built in
- Statamic Traditional · Closed source · 8 of 28 built in
Sources checked: HubSpot CMS on 29 Sept 2026, Statamic on 29 Sept 2026. Plans and releases can change after those dates.
WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.
Feature comparison
| Platform | | |
|---|---|---|
| Overview | ||
| What it is | HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site. | Laravel-based PHP CMS that stores content in flat files by default. Free Core edition. Pro adds users, APIs and multi-site. You host it. |
| Edition compared The product and release each column describes. | Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated | Statamic 6, Core and Pro Version 6.34.1, released 23 Sept 2026 |
| Vendor | HubSpot, Inc. hubspot.com | Statamic, LLC statamic.com |
| Licence | Closed source Proprietary | Closed source Proprietary, source available. Core is free to use. |
| Hosting | No self-hosting Vendor cloud | Self-hosting No vendor cloud |
| Built with | HubL templates, HubSpot CLI | PHP, Laravel, Vue |
| Database | Managed by HubSpot, with HubDB for structured data | Flat files by default, SQL databases via the Eloquent Driver |
| Pricing Public list prices only. Hosting and implementation are extra everywhere. | Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500. | Free to start Core free for one admin user. Pro $349 per site, then $99 per year for updates. Enterprise from $10k per year. |
| Content modelling | ||
| Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. | Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3 | Built in Blueprints and fieldsets are YAML files in the project. 4 |
| Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. | Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 14 | Built in Blueprint builder in the Control Panel. 4 |
| Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. | Built in Drag-and-drop modules and sections. 5 | Built in Replicator and Bard sets. 5 |
| Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. | Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 16 | Paid tier Multi-site and multilingual content need Pro. 61 |
| Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. | Built in Automatic resizing plus the HubL resize_image_url function. 7 | Built in Glide resizes and crops on request. 7 |
| APIs and delivery | ||
| REST API A documented REST or JSON HTTP API returns content. | Built in CMS APIs for pages, blog posts and HubDB. 8 | Paid tier Read-only REST API on Pro. 8 |
| GraphQL API The vendor or an official module provides a GraphQL API for content. | Paid tier Content Hub Professional. 9 | Paid tier Read-only GraphQL API on Pro. 9 |
| Webhooks The CMS can call an external URL when content is created, changed or published. | Not available Webhooks API covers CRM objects. No page publish events. 10 | Not available Laravel events only. No webhook settings in core. |
| Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. | Built in HubL themes and templates on HubSpot hosting. | Built in Antlers or Blade templates. |
| Editorial workflow | ||
| Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. | Built in | Paid tier Working copies of live entries need Revisions on Pro. Core has unpublished entries. 101 |
| Scheduled publishing An editor can set a future date and time for content to publish or unpublish. | Built in 118 | Limited Future-dated entries stay private until their date. Set per collection. 11 |
| Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. | Built in Restore previous versions on all plans. 12 | Paid tier Revisions on Pro. 10 |
| Preview Editors can see unpublished content rendered as it will appear on the site before publishing. | Built in | Built in 121 |
| Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. | Built in Drag-and-drop editor edits the rendered page. 5 | Limited Live Preview shows the edit form beside the page. No click-to-edit. 12 |
| Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. | Paid tier Content approvals on Enterprise. 1 | Not available Approval workflows are on the roadmap as planned. 19 |
| Content releases Editors group changes across several entries and publish them together as one release. | Paid tier Content staging on Professional publishes staged pages together. 13 | Not available |
| Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. | Not available | Plugin or add-on Free first-party Collaboration addon. Requires Pro. 18 |
| Access and governance | ||
| Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. | Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14 | Paid tier Roles and permissions need Pro. 131 |
| Field-level permissions Admins can restrict access to single fields, on top of content types and entries. | Not available | Not available Field conditions depend on field values. User roles can't drive them. 4 |
| Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. | Paid tier SAML SSO on Content Hub Professional and Enterprise. 15 | Paid tier Pro via Laravel Socialite providers such as SAML2. Enterprise tier lists SSO. 1521 |
| Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. | Paid tier Activity logging on Enterprise. 1 | Paid tier Enterprise tier, from $10k per year, lists audit logging. 121 |
| Platform and extensibility | ||
| Multiple sites One installation or account can manage several separate websites or brands with shared users. | Paid tier Multisites on Enterprise. 1 | Paid tier Pro. 61 |
| Extensible admin UI Developers can add their own components, views or fields to the editing interface. | Built in Custom modules and their fields appear in the page editor. 3 | Built in Custom fieldtypes, widgets and Control Panel pages. 17 |
| Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. | Built in HubSpot Marketplace for apps and themes. 16 | Built in Statamic Marketplace for addons. 18 |
| Form builder Editors can build and publish forms and collect submissions without code. | Built in | Limited Core allows one form. Pro removes the limit. 116 |
| Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. | Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 12 | Paid tier Member accounts, registration and login tags need Pro. 1416 |
| AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. | Built in Breeze generates and refines content in editors on all plans. 17 | Not available |
| Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. | Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18 | Not available Third-party addons only, such as MCP Server for Statamic by Cbox. 20 |
HubSpot CMS sources
Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.
- HubSpot Content Hub pricing
- HubSpot Product & Services Catalog
- HubSpot docs: Modules overview
- HubSpot KB: Create and populate HubDB tables
- HubSpot KB: Edit content in the content editor
- HubSpot KB: Create pages in multiple languages
- HubSpot docs: HubL functions
- HubSpot API: Schedule a website page
- HubSpot docs: Query HubSpot data using GraphQL
- HubSpot docs: Webhooks API guide
- HubSpot KB: Set a blog post's publish date and time
- HubSpot KB: Restore a previous version of content
- HubSpot KB: Redesign and relaunch a site with content staging
- HubSpot KB: Create and assign permission sets
- HubSpot KB: Set up single sign-on (SSO)
- HubSpot Marketplace
- HubSpot KB: Generate and refine content with AI
- Remote HubSpot MCP server is now generally available
Statamic sources
Checked 29 Sept 2026. Statamic 6, Core and Pro.
- Statamic pricing
- statamic/cms release metadata on Packagist
- Statamic 6 release announcement
- Statamic docs: Blueprints
- Statamic docs: Replicator fieldtype
- Statamic docs: Multi-site
- Statamic docs: Image manipulation (Glide)
- Statamic docs: REST API
- Statamic docs: GraphQL API
- Statamic docs: Revisions
- Statamic docs: Collections and date behavior
- Statamic docs: Live Preview
- Statamic docs: Permissions
- Statamic docs: Users
- Statamic docs: OAuth
- Statamic docs: Forms
- Statamic docs: Extending the Control Panel
- Collaboration addon by Statamic
- Statamic roadmap
- MCP Server for Statamic addon by Cbox
- Statamic Enterprise
Considering more platforms? Compare HubSpot CMS and Statamic with the rest of your shortlist in the CMS comparison tool.
Where they differ
HubSpot CMS and Statamic get a different status on 13 of the 28 features and the same status on 15. HubSpot CMS has 16 built in on its baseline edition, Statamic has 8. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.
- Self-hosting
- HubSpot CMS cannot be self-hosted. Statamic can be self-hosted.
- Vendor cloud
- HubSpot CMS has a vendor-run cloud. Statamic has no vendor-run cloud.
Built in on HubSpot CMS, a different answer on Statamic 9
- Localization HubSpot CMS: Built in. Statamic: Paid tier.
- REST API HubSpot CMS: Built in. Statamic: Paid tier.
- Drafts HubSpot CMS: Built in. Statamic: Paid tier.
- Scheduled publishing HubSpot CMS: Built in. Statamic: Limited.
- Version history HubSpot CMS: Built in. Statamic: Paid tier.
- Visual editing HubSpot CMS: Built in. Statamic: Limited.
- Form builder HubSpot CMS: Built in. Statamic: Limited.
- AI writing assistant HubSpot CMS: Built in. Statamic: Not available.
- Official MCP server HubSpot CMS: Built in. Statamic: Not available.
Built in on Statamic, a different answer on HubSpot CMS 1
- Content model in the UI HubSpot CMS: Paid tier. Statamic: Built in.
Built in on neither, with different answers 3
- Approval workflows HubSpot CMS: Paid tier. Statamic: Not available.
- Content releases HubSpot CMS: Paid tier. Statamic: Not available.
- Real-time co-editing HubSpot CMS: Not available. Statamic: Plugin or add-on.
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Statamic against other platforms
- Adobe Experience Manager vs Statamic
- Contentful vs Statamic
- Contentstack vs Statamic
- CoreMedia Content Cloud vs Statamic
- Craft CMS vs Statamic
- DatoCMS vs Statamic
- Decap CMS vs Statamic
- Directus vs Statamic
- Drupal vs Statamic
- EmDash vs Statamic
- FirstSpirit vs Statamic
- Framer vs Statamic
- Ghost vs Statamic
- Hygraph vs Statamic
- Instatic vs Statamic
- Joomla vs Statamic
- Keystone vs Statamic
- Kirby vs Statamic
- Liferay DXP vs Statamic
- Optimizely CMS vs Statamic
- Statamic vs Payload
- Prismic vs Statamic
- Progress Sitefinity vs Statamic
- Sanity vs Statamic
- Sitecore vs Statamic
- Squarespace vs Statamic
- Statamic vs Storyblok
- Statamic vs Strapi
- Statamic vs TYPO3
- Statamic vs Umbraco
- Statamic vs Wagtail
- Statamic vs Webflow
- Statamic vs Wix
- Statamic vs WordPress
- Xperience by Kentico vs Statamic
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