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CMS comparison HubSpot CMS vs TYPO3

HubSpot CMS vs TYPO3

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. TYPO3 is an open-source traditional CMS that you host yourself. The table below sets them side by side on 28 features. They get a different status on 15.

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  • HubSpot CMS Site builder · Closed source · 16 of 28 built in
  • TYPO3 Traditional · Open source · 20 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, TYPO3 on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
HubSpot CMS vs TYPO3 feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
HubSpot CMS Site builder
TYPO3 Traditional
Overview
What it is HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.Open-source PHP CMS for multi-site, multilingual websites, with workspaces and granular backend permissions. Self-hosted, often run by agencies.
Edition compared The product and release each column describes. Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated TYPO3 v14 LTS, version 14.3, open source Version 14.3.7, released 8 Sept 2026
Vendor HubSpot, Inc. hubspot.com TYPO3 Association (project); TYPO3 GmbH sells support and extended LTS typo3.org
Licence Closed source Proprietary Open source GPL-2.0-or-later
Hosting No self-hosting Vendor cloud Self-hosting No vendor cloud No vendor SaaS. TYPO3 agencies and hosts run managed installations.
Built with HubL templates, HubSpot CLIPHP, Symfony components, Fluid
Database Managed by HubSpot, with HubDB for structured dataMySQL, MariaDB, PostgreSQL, SQLite
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500. Free to start Free and open source. Commercial support and extended LTS are sold separately.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3 Built in TCA in PHP. The Content Blocks extension adds YAML definitions. 11
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 14 Plugin or add-on Mask extension builds content elements in the backend. 12
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Drag-and-drop modules and sections. 5 Built in Content elements on pages, reordered by drag and drop.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 16 Built in Page and record translations. Guided translation wizard in v14. 2
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Automatic resizing plus the HubL resize_image_url function. 7 Built in Server-side image processing with crop variants. 10
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in CMS APIs for pages, blog posts and HubDB. 8 Plugin or add-on EXT:headless outputs pages as JSON. Core has no content API. 13
GraphQL API The vendor or an official module provides a GraphQL API for content. Paid tier Content Hub Professional. 9 Not available
Webhooks The CMS can call an external URL when content is created, changed or published. Not available Webhooks API covers CRM objects. No page publish events. 10 Built in Webhooks system extension, in core since v12. 6
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in HubL themes and templates on HubSpot hosting. Built in Fluid templates. Camino default theme in v14. 2
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Built in Via the Workspaces system extension. 5
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in 118 Built in Start and stop dates on pages and content.
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Restore previous versions on all plans. 12 Built in Record history with diff and undo.
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in Workspace preview links. 5
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Drag-and-drop editor edits the rendered page. 5 Plugin or add-on Visual Editor extension from Friends of TYPO3. TYPO3 plans core support for v15. 3
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Content approvals on Enterprise. 1 Built in Custom stages in Workspaces. 5
Content releases Editors group changes across several entries and publish them together as one release. Paid tier Content staging on Professional publishes staged pages together. 13 Built in Workspaces publish staged changes together. 5
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14 Built in Backend user groups. 9
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Built in Exclude fields per backend group. 9
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier SAML SSO on Content Hub Professional and Enterprise. 15 Plugin or add-on OpenID Connect extensions such as causal/oidc. 14
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Paid tier Activity logging on Enterprise. 1 Built in Log module records backend changes by user.
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Paid tier Multisites on Enterprise. 1 Built in Several site configurations in one installation.
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Custom modules and their fields appear in the page editor. 3 Built in Backend modules and custom form elements.
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in HubSpot Marketplace for apps and themes. 16 Built in TYPO3 Extension Repository. 16
Form builder Editors can build and publish forms and collect submissions without code. Built in Built in Form Framework with a backend form editor. 7
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 12 Built in Frontend users and the felogin extension. 8
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in Breeze generates and refines content in editors on all plans. 17 Not available Core ships AI integration points only. Third-party extensions such as AI Suite. 417
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18 Not available Third-party only, e.g. hauptsache.net's TYPO3 MCP Server. 15

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

  1. HubSpot Content Hub pricing
  2. HubSpot Product & Services Catalog
  3. HubSpot docs: Modules overview
  4. HubSpot KB: Create and populate HubDB tables
  5. HubSpot KB: Edit content in the content editor
  6. HubSpot KB: Create pages in multiple languages
  7. HubSpot docs: HubL functions
  8. HubSpot API: Schedule a website page
  9. HubSpot docs: Query HubSpot data using GraphQL
  10. HubSpot docs: Webhooks API guide
  11. HubSpot KB: Set a blog post's publish date and time
  12. HubSpot KB: Restore a previous version of content
  13. HubSpot KB: Redesign and relaunch a site with content staging
  14. HubSpot KB: Create and assign permission sets
  15. HubSpot KB: Set up single sign-on (SSO)
  16. HubSpot Marketplace
  17. HubSpot KB: Generate and refine content with AI
  18. Remote HubSpot MCP server is now generally available

TYPO3 sources

Checked 29 Sept 2026. TYPO3 v14 LTS, version 14.3, open source.

  1. get.typo3.org: latest TYPO3 14 release
  2. TYPO3 Releases v14 LTS (press release)
  3. Changing the Playing Field: Visual Editing in TYPO3 v14
  4. TYPO3 v14: Building a System for Community-Driven AI Integrations
  5. TYPO3 Workspaces documentation
  6. TYPO3 Webhooks documentation
  7. TYPO3 Form documentation
  8. TYPO3 Frontend Login documentation
  9. Access control options (TYPO3 Explained)
  10. Crop variants for images (TYPO3 Explained)
  11. TYPO3 Content Blocks documentation
  12. Mask extension (TER)
  13. EXT:headless documentation
  14. OpenID Connect integration for TYPO3
  15. hauptsacheNet/typo3-mcp-server on GitHub
  16. How to find extensions (Getting Started)
  17. AI Suite extension (TER)

Considering more platforms? Compare HubSpot CMS and TYPO3 with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and TYPO3 get a different status on 15 of the 28 features and the same status on 13. HubSpot CMS has 16 built in on its baseline edition, TYPO3 has 20. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Licence
HubSpot CMS is closed source (Proprietary). TYPO3 is open source (GPL-2.0-or-later).
Self-hosting
HubSpot CMS cannot be self-hosted. TYPO3 can be self-hosted.
Vendor cloud
HubSpot CMS has a vendor-run cloud. TYPO3 has no vendor-run cloud.

Built in on HubSpot CMS, a different answer on TYPO3 4

  • REST API HubSpot CMS: Built in. TYPO3: Plugin or add-on.
  • Visual editing HubSpot CMS: Built in. TYPO3: Plugin or add-on.
  • AI writing assistant HubSpot CMS: Built in. TYPO3: Not available.
  • Official MCP server HubSpot CMS: Built in. TYPO3: Not available.

Built in on TYPO3, a different answer on HubSpot CMS 8

  • Webhooks HubSpot CMS: Not available. TYPO3: Built in.
  • Approval workflows HubSpot CMS: Paid tier. TYPO3: Built in.
  • Content releases HubSpot CMS: Paid tier. TYPO3: Built in.
  • Custom roles HubSpot CMS: Paid tier. TYPO3: Built in.
  • Field-level permissions HubSpot CMS: Not available. TYPO3: Built in.
  • Audit log HubSpot CMS: Paid tier. TYPO3: Built in.
  • Multiple sites HubSpot CMS: Paid tier. TYPO3: Built in.
  • Site member accounts HubSpot CMS: Paid tier. TYPO3: Built in.

Built in on neither, with different answers 3

  • Content model in the UI HubSpot CMS: Paid tier. TYPO3: Plugin or add-on.
  • GraphQL API HubSpot CMS: Paid tier. TYPO3: Not available.
  • Single sign-on HubSpot CMS: Paid tier. TYPO3: Plugin or add-on.

More comparisons

HubSpot CMS against other platforms

TYPO3 against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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