CMS comparison Adobe Experience Manager vs HubSpot CMS

Adobe Experience Manager vs HubSpot CMS

Adobe Experience Manager is a closed-source enterprise DXP that runs on the vendor's cloud. HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 12.

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Adobe Experience Manager Enterprise DXP · Closed source · 25 of 28 built in
HubSpot CMS Site builder · Closed source · 16 of 28 built in

Sources checked: Adobe Experience Manager on 29 Sept 2026, HubSpot CMS on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

Adobe Experience Manager vs HubSpot CMS feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	Adobe Experience Manager Enterprise DXP	HubSpot CMS Site builder
Overview
What it is	Adobe's enterprise CMS for websites and headless content, run by Adobe as a cloud service with page, fragment and document-based authoring.	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.
Edition compared The product and release each column describes.	Adobe Experience Manager Sites as a Cloud Service Version 2026.9.0, released 24 Sept 2026	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated
Vendor	Adobe business.adobe.com	HubSpot, Inc. hubspot.com
Licence	Closed source Proprietary	Closed source Proprietary
Hosting	No self-hosting Vendor cloud Cloud Service runs only on Adobe's cloud. AEM 6.5 LTS is the separate self-hosted edition.	No self-hosting Vendor cloud
Built with	Java, Apache Sling, OSGi, HTL	HubL templates, HubSpot CLI
Database	Apache Jackrabbit Oak repository, managed by Adobe	Managed by HubSpot, with HubDB for structured data
Pricing Public list prices only. Hosting and implementation are extra everywhere.	No free option Pricing on request.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Components, dialogs and Universal Editor models live in the project repository. 2	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Built in Content Fragment Model editor. 3	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in 2 9	Built in Drag-and-drop modules and sections. 5
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Language copies with translation projects and connectors. 4	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Web-optimized image delivery resizes, crops and converts DAM images to WebP. 5	Built in Automatic resizing plus the HubL resize_image_url function. 7
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in Content Fragment Delivery with OpenAPI. 6	Built in CMS APIs for pages, blog posts and HubDB. 8
GraphQL API The vendor or an official module provides a GraphQL API for content.	Built in GraphQL for Content Fragments. 6	Paid tier Content Hub Professional. 9
Webhooks The CMS can call an external URL when content is created, changed or published.	Built in AEM Eventing delivers events through Adobe I/O Events. 7	Not available Webhooks API covers CRM objects. No page publish events. 10
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HTL page rendering or Edge Delivery Services. 10	Built in HubL themes and templates on HubSpot hosting.
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in Edits stay on the author tier until published. 11	Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in Publish later and unpublish later. 11	Built in 11 8
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in	Built in Restore previous versions on all plans. 12
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in Separate preview tier.	Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Universal Editor and Page Editor. 9	Built in Drag-and-drop editor edits the rendered page. 5
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Built in	Paid tier Content approvals on Enterprise. 1
Content releases Editors group changes across several entries and publish them together as one release.	Built in Launches group changes across pages and promote them together. 8	Paid tier Content staging on Professional publishes staged pages together. 13
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Limited Only with document authoring in Word or Google Docs. The Universal Editor has no co-editing. 10	Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Built in AEM groups with repository permissions. 12	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Limited Repository ACL restrictions can target named properties. No per-field setting in the editors. 12	Not available
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Built in SAML or OIDC federation through Adobe Admin Console. 13	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Built in Page, replication and DAM audit logs. 14	Paid tier Activity logging on Enterprise. 1
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Built in Multi Site Manager with live copies. 15	Paid tier Multisites on Enterprise. 1
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in UI extensions built with App Builder. 16	Built in Custom modules and their fields appear in the page editor. 3
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in Extension Manager catalogue of Adobe and partner extensions. 16	Built in HubSpot Marketplace for apps and themes. 16
Form builder Editors can build and publish forms and collect submissions without code.	Built in Core Components form container emails, posts or stores submissions. 17	Built in
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Limited Publish-tier login via SAML or OIDC. Sign-up flows need custom code and user sync. 18 13	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Generate Variations needs AEM Cloud Service with Edge Delivery entitlement. Licence includes an action allowance; extra actions cost more. 19	Built in Breeze generates and refines content in editors on all plans. 17
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in AEM MCP Server for pages, fragments and assets. 20	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18

Adobe Experience Manager sources

Checked 29 Sept 2026. Adobe Experience Manager Sites as a Cloud Service.

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Considering more platforms? Compare Adobe Experience Manager and HubSpot CMS with the rest of your shortlist in the CMS comparison tool.

Where they differ

Adobe Experience Manager and HubSpot CMS get a different status on 12 of the 28 features and the same status on 16. Adobe Experience Manager has 25 built in on its baseline edition, HubSpot CMS has 16. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Free option: Adobe Experience Manager has no free option. HubSpot CMS has a free option.

Built in on Adobe Experience Manager, a different answer on HubSpot CMS 9

Content model in the UI Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.
GraphQL API Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.
Webhooks Adobe Experience Manager: Built in. HubSpot CMS: Not available.
Approval workflows Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.
Content releases Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.
Custom roles Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.
Single sign-on Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.
Audit log Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.
Multiple sites Adobe Experience Manager: Built in. HubSpot CMS: Paid tier.

Built in on neither, with different answers 3

Real-time co-editing Adobe Experience Manager: Limited. HubSpot CMS: Not available.
Field-level permissions Adobe Experience Manager: Limited. HubSpot CMS: Not available.
Site member accounts Adobe Experience Manager: Limited. HubSpot CMS: Paid tier.

More comparisons

Full write-ups with worked examples and costs: Adobe Experience Manager vs Payload.

Adobe Experience Manager against other platforms

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