CMS comparison HubSpot CMS vs Liferay DXP

HubSpot CMS vs Liferay DXP

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Liferay DXP is a closed-source enterprise DXP that you can host yourself or run on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 10.

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HubSpot CMS Site builder · Closed source · 16 of 28 built in
Liferay DXP Enterprise DXP · Closed source · 26 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Liferay DXP on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

HubSpot CMS vs Liferay DXP feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	HubSpot CMS Site builder	Liferay DXP Enterprise DXP
Overview
What it is	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.	Java platform for websites, portals and commerce, with a new object-based CMS. Self-hosted or run by Liferay as PaaS or SaaS.
Edition compared The product and release each column describes.	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated	Liferay DXP 2026.Q3, Enterprise Subscription. The Free Tier replaced Liferay Portal CE from 2026.Q1. Version 2026.q3.5, released 25 Sept 2026
Vendor	HubSpot, Inc. hubspot.com	Liferay, Inc. liferay.com
Licence	Closed source Proprietary	Closed source Proprietary, under the Liferay EULA. Free Tier activation key at no cost
Hosting	No self-hosting Vendor cloud	Self-hosting Vendor cloud Free Tier suits smaller-scale use and gets no security patches, SAML or AI Hub.
Built with	HubL templates, HubSpot CLI	Java, OSGi, React
Database	Managed by HubSpot, with HubDB for structured data	MySQL, MariaDB, PostgreSQL, Oracle, SQL Server, IBM Db2
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.	Free to start Free Tier at no cost for smaller-scale use. Enterprise Subscription per server instance, price on request.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3	Built in Definitions export to JSON and deploy from the repo as batch client extensions. 7
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4	Built in Objects and web content structures. 6
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Drag-and-drop modules and sections. 5	Built in Fragments on content pages. 11
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6	Built in
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Automatic resizing plus the HubL resize_image_url function. 7	Built in Adaptive Media generates set image resolutions. 8
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in CMS APIs for pages, blog posts and HubDB. 8	Built in Headless REST APIs. 9
GraphQL API The vendor or an official module provides a GraphQL API for content.	Paid tier Content Hub Professional. 9	Built in 9
Webhooks The CMS can call an external URL when content is created, changed or published.	Not available Webhooks API covers CRM objects. No page publish events. 10	Built in Object actions call a webhook on add, update or delete. 10
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HubL themes and templates on HubSpot hosting.	Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 11 8	Built in Display and expiration dates.
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in Restore previous versions on all plans. 12	Built in
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in	Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Drag-and-drop editor edits the rendered page. 5	Built in Inline editing in the content page editor. 11
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Content approvals on Enterprise. 1	Built in Kaleo workflow, also included in the Free Tier. 3
Content releases Editors group changes across several entries and publish them together as one release.	Paid tier Content staging on Professional publishes staged pages together. 13	Built in Publications group changes and publish them together. 12
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Not available	Not available A page locks while one editor has it open. 13
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14	Built in
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Not available	Not available Permissions apply per object, entry or asset. 14
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15	Built in SAML and OpenID Connect. The Free Tier lacks SAML. 3 15
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Paid tier Activity logging on Enterprise. 1	Built in Audit framework with search and export of events. 16
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Paid tier Multisites on Enterprise. 1	Built in
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Custom modules and their fields appear in the page editor. 3	Built in Client extensions. 7
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in HubSpot Marketplace for apps and themes. 16	Built in Liferay Marketplace. 17
Form builder Editors can build and publish forms and collect submissions without code.	Built in	Built in Liferay Forms.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2	Built in
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Breeze generates and refines content in editors on all plans. 17	Built in AI Hub writing tools in the new CMS. Not in the Free Tier. 4 18
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18	Built in Built-in MCP server released in 2026.Q3, switched on by feature flag. 19

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Liferay DXP sources

Checked 29 Sept 2026. Liferay DXP 2026.Q3, Enterprise Subscription. The Free Tier replaced Liferay Portal CE from 2026.Q1..

Considering more platforms? Compare HubSpot CMS and Liferay DXP with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Liferay DXP get a different status on 10 of the 28 features and the same status on 18. HubSpot CMS has 16 built in on its baseline edition, Liferay DXP has 26. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Self-hosting: HubSpot CMS cannot be self-hosted. Liferay DXP can be self-hosted.

Built in on Liferay DXP, a different answer on HubSpot CMS 10

Content model in the UI HubSpot CMS: Paid tier. Liferay DXP: Built in.
GraphQL API HubSpot CMS: Paid tier. Liferay DXP: Built in.
Webhooks HubSpot CMS: Not available. Liferay DXP: Built in.
Approval workflows HubSpot CMS: Paid tier. Liferay DXP: Built in.
Content releases HubSpot CMS: Paid tier. Liferay DXP: Built in.
Custom roles HubSpot CMS: Paid tier. Liferay DXP: Built in.
Single sign-on HubSpot CMS: Paid tier. Liferay DXP: Built in.
Audit log HubSpot CMS: Paid tier. Liferay DXP: Built in.
Multiple sites HubSpot CMS: Paid tier. Liferay DXP: Built in.
Site member accounts HubSpot CMS: Paid tier. Liferay DXP: Built in.

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