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CMS comparison HubSpot CMS vs Squarespace

HubSpot CMS vs Squarespace

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Squarespace is a closed-source site builder that runs on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 17.

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  • HubSpot CMS Site builder · Closed source · 16 of 28 built in
  • Squarespace Site builder · Closed source · 9 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Squarespace on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available
HubSpot CMS vs Squarespace feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform
HubSpot CMS Site builder
Squarespace Site builder
Overview
What it is HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.Hosted website builder with templates, a visual editor, blogging and commerce. Squarespace runs the hosting.
Edition compared The product and release each column describes. Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated Squarespace website plans on version 7.1 SaaS, continuously updated
Vendor HubSpot, Inc. hubspot.com Squarespace, Inc. squarespace.com
Licence Closed source Proprietary Closed source Proprietary
Hosting No self-hosting Vendor cloud No self-hosting Vendor cloud
Built with HubL templates, HubSpot CLIHosted SaaS, custom CSS and JavaScript on Core and higher plans
Database Managed by HubSpot, with HubDB for structured dataManaged by Squarespace
Pricing Public list prices only. Hosting and implementation are extra everywhere. Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500. No free option Basic $19, Core $29, Plus $49, Advanced $99 per month billed annually in the US. 14-day free trial.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited. Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3 Limited Custom post types in template.conf, only with Developer Mode on version 7.0. 23
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code. Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 14 Not available Fixed page and collection types. No custom fields in the editor. 2
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them. Built in Drag-and-drop modules and sections. 5 Built in Editors add and reorder sections and blocks.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language. Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 16 Plugin or add-on Weglot extension. Without it, editors duplicate pages per language. 45
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service. Built in Automatic resizing plus the HubL resize_image_url function. 7 Built in Squarespace serves uploaded images in generated sizes.
APIs and delivery
REST API A documented REST or JSON HTTP API returns content. Built in CMS APIs for pages, blog posts and HubDB. 8 Limited Commerce APIs for products, orders and inventory on Core and up. No API for pages. 16
GraphQL API The vendor or an official module provides a GraphQL API for content. Paid tier Content Hub Professional. 9 Not available
Webhooks The CMS can call an external URL when content is created, changed or published. Not available Webhooks API covers CRM objects. No page publish events. 10 Limited Commerce events only, through the Webhook Subscriptions API. 7
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no. Built in HubL themes and templates on HubSpot hosting. Built in
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then. Built in Paid tier Page drafts need a Premium or Enterprise plan. Blog posts can be drafts on any plan. 8
Scheduled publishing An editor can set a future date and time for content to publish or unpublish. Built in 118 Limited Blog posts only. 9
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them. Built in Restore previous versions on all plans. 12 Not available Undo and redo within an editing session only. 10
Preview Editors can see unpublished content rendered as it will appear on the site before publishing. Built in Built in Editing happens on the rendered page.
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it. Built in Drag-and-drop editor edits the rendered page. 5 Built in
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage. Paid tier Content approvals on Enterprise. 1 Limited Enterprise Draft editor role drafts pages for an admin to publish. No custom stages. 811
Content releases Editors group changes across several entries and publish them together as one release. Paid tier Content staging on Professional publishes staged pages together. 13 Not available
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live. Not available Not available
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set. Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14 Not available Fixed contributor permission types. 11
Field-level permissions Admins can restrict access to single fields, on top of content types and entries. Not available Not available
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider. Paid tier SAML SSO on Content Hub Professional and Enterprise. 15 Paid tier Premium and Enterprise plans. OpenID Connect through Entra ID, SAML through Google. 1718
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log. Paid tier Activity logging on Enterprise. 1 Not available
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users. Paid tier Multisites on Enterprise. 1 Limited Each site needs its own plan. Enterprise teams manage several sites from one account. 11
Extensible admin UI Developers can add their own components, views or fields to the editing interface. Built in Custom modules and their fields appear in the page editor. 3 Not available
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions. Built in HubSpot Marketplace for apps and themes. 16 Built in Squarespace Extensions, a directory of third-party tools. 12
Form builder Editors can build and publish forms and collect submissions without code. Built in Built in Form blocks store submissions. 13
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors. Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 12 Built in Customer accounts on all plans. Member sites for gated content. 114
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content. Built in Breeze generates and refines content in editors on all plans. 17 Built in Squarespace AI writer. Monthly AI credits vary by plan. 115
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content. Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18 Not available The official MCP server covers domain search only. It can't reach site content. 16

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

  1. HubSpot Content Hub pricing
  2. HubSpot Product & Services Catalog
  3. HubSpot docs: Modules overview
  4. HubSpot KB: Create and populate HubDB tables
  5. HubSpot KB: Edit content in the content editor
  6. HubSpot KB: Create pages in multiple languages
  7. HubSpot docs: HubL functions
  8. HubSpot API: Schedule a website page
  9. HubSpot docs: Query HubSpot data using GraphQL
  10. HubSpot docs: Webhooks API guide
  11. HubSpot KB: Set a blog post's publish date and time
  12. HubSpot KB: Restore a previous version of content
  13. HubSpot KB: Redesign and relaunch a site with content staging
  14. HubSpot KB: Create and assign permission sets
  15. HubSpot KB: Set up single sign-on (SSO)
  16. HubSpot Marketplace
  17. HubSpot KB: Generate and refine content with AI
  18. Remote HubSpot MCP server is now generally available

Squarespace sources

Checked 29 Sept 2026. Squarespace website plans on version 7.1.

  1. Squarespace pricing
  2. Squarespace Developer Platform: Custom Post Types
  3. Squarespace Developer Platform FAQ
  4. Manually creating a multilingual site
  5. Creating a multilingual site with Weglot
  6. Squarespace Commerce APIs overview
  7. Squarespace webhooks overview
  8. Drafting pages (Premium and Enterprise)
  9. Scheduling blog posts
  10. Using undo and redo in Squarespace
  11. Contributor roles and permissions
  12. Squarespace Extensions
  13. Form blocks
  14. Member Sites
  15. Using Squarespace AI
  16. Overview of the Squarespace MCP server
  17. Logging in with single sign-on through Microsoft Entra ID (Premium & Enterprise)
  18. Logging in with single sign-on through Google (Premium & Enterprise)

Considering more platforms? Compare HubSpot CMS and Squarespace with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Squarespace get a different status on 17 of the 28 features and the same status on 11. HubSpot CMS has 16 built in on its baseline edition, Squarespace has 9. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Free option
HubSpot CMS has a free option. Squarespace has no free option.

Built in on HubSpot CMS, a different answer on Squarespace 8

  • Content model in code HubSpot CMS: Built in. Squarespace: Limited.
  • Localization HubSpot CMS: Built in. Squarespace: Plugin or add-on.
  • REST API HubSpot CMS: Built in. Squarespace: Limited.
  • Drafts HubSpot CMS: Built in. Squarespace: Paid tier.
  • Scheduled publishing HubSpot CMS: Built in. Squarespace: Limited.
  • Version history HubSpot CMS: Built in. Squarespace: Not available.
  • Extensible admin UI HubSpot CMS: Built in. Squarespace: Not available.
  • Official MCP server HubSpot CMS: Built in. Squarespace: Not available.

Built in on Squarespace, a different answer on HubSpot CMS 1

  • Site member accounts HubSpot CMS: Paid tier. Squarespace: Built in.

Built in on neither, with different answers 8

  • Content model in the UI HubSpot CMS: Paid tier. Squarespace: Not available.
  • GraphQL API HubSpot CMS: Paid tier. Squarespace: Not available.
  • Webhooks HubSpot CMS: Not available. Squarespace: Limited.
  • Approval workflows HubSpot CMS: Paid tier. Squarespace: Limited.
  • Content releases HubSpot CMS: Paid tier. Squarespace: Not available.
  • Custom roles HubSpot CMS: Paid tier. Squarespace: Not available.
  • Audit log HubSpot CMS: Paid tier. Squarespace: Not available.
  • Multiple sites HubSpot CMS: Paid tier. Squarespace: Limited.

More comparisons

HubSpot CMS against other platforms

Squarespace against other platforms

Open the CMS comparison tool to put up to six platforms in one table.

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