CMS comparison HubSpot CMS vs Progress Sitefinity

HubSpot CMS vs Progress Sitefinity

HubSpot CMS is a closed-source site builder that runs on the vendor's cloud. Progress Sitefinity is a closed-source enterprise DXP that you can host yourself or run on the vendor's cloud. The table below sets them side by side on 28 features. They get a different status on 12.

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HubSpot CMS Site builder · Closed source · 16 of 28 built in
Progress Sitefinity Enterprise DXP · Closed source · 22 of 28 built in

Sources checked: HubSpot CMS on 29 Sept 2026, Progress Sitefinity on 29 Sept 2026. Plans and releases can change after those dates.

WAYF is an official Payload partner and top contributor. Every platform in the table is classified by the same published definitions, and each answer lists the vendor page it came from.

Feature comparison

Built inPaid tierPlugin or add-onLimitedNot available

HubSpot CMS vs Progress Sitefinity feature comparison. Columns are the two platforms. Rows are features, grouped by area.
Platform	HubSpot CMS Site builder	Progress Sitefinity Enterprise DXP
Overview
What it is	HubSpot's hosted CMS and site builder, sold as Content Hub. Pages and blogs connect to the HubSpot CRM, and HubSpot hosts every site.	Progress's .NET CMS and DXP for websites, run self-hosted or on the Sitefinity Cloud PaaS, with ASP.NET Core and Next.js renderers.
Edition compared The product and release each column describes.	Content Hub: Free, Starter, Professional, Enterprise SaaS, continuously updated	Sitefinity CMS 15.4 DX edition, self-hosted or on Sitefinity Cloud Version 15.4.8639, released 29 Sept 2026
Vendor	HubSpot, Inc. hubspot.com	Progress Software progress.com
Licence	Closed source Proprietary	Closed source Proprietary
Hosting	No self-hosting Vendor cloud	Self-hosting Vendor cloud
Built with	HubL templates, HubSpot CLI	.NET, ASP.NET Core and Next.js renderers
Database	Managed by HubSpot, with HubDB for structured data	Microsoft SQL Server
Pricing Public list prices only. Hosting and implementation are extra everywhere.	Free to start Free plan for 2 users. Starter $20 per seat per month. Pro from $450 per month for 3 seats. Enterprise from $1,500.	No free option Pricing on request. DX and DX+Enterprise editions, self-hosted or on Sitefinity Cloud.
Content modelling
Content model in code You define content types in files in your repository, review them like any other code and apply them from there. Imperative migration scripts alone count as limited.	Built in Theme and module fields live in fields.json, synced with the HubSpot CLI. 3	Built in Export for deployment writes module and field changes to files for source control. 3
Content model in the UI Admins can create and change content types and fields in the admin interface without writing code.	Paid tier Module fields in Design manager on Starter. HubDB tables on Professional. 1 4	Built in Module Builder.
Reusable blocks Editors compose pages from reusable, typed components or blocks, and can reorder them.	Built in Drag-and-drop modules and sections. 5	Built in Page editor widgets.
Localization Editors translate content per locale inside the CMS, by field or by entry, without a separate site for each language.	Built in Free tools cover 3 languages, Starter 50, Professional unlimited. 1 6	Built in Multilingual content per item.
Image transformations The CMS resizes, crops or converts images on request, through URL parameters or generated sizes, with no external service.	Built in Automatic resizing plus the HubL resize_image_url function. 7	Built in Resize through URL parameters and thumbnail profiles. 4
APIs and delivery
REST API A documented REST or JSON HTTP API returns content.	Built in CMS APIs for pages, blog posts and HubDB. 8	Built in OData REST web services. 5
GraphQL API The vendor or an official module provides a GraphQL API for content.	Paid tier Content Hub Professional. 9	Built in GraphQL on the web services layer. 6
Webhooks The CMS can call an external URL when content is created, changed or published.	Not available Webhooks API covers CRM objects. No page publish events. 10	Built in Service hooks with a webhook action, available on all licences. 7
Renders the website The CMS itself renders and serves the public pages through themes or templates. Headless-only products answer no.	Built in HubL themes and templates on HubSpot hosting.	Built in ASP.NET Core, Next.js or legacy MVC renderers. 1
Editorial workflow
Drafts Editors save changes as a draft and publish them later. The live version stays untouched until then.	Built in	Built in
Scheduled publishing An editor can set a future date and time for content to publish or unpublish.	Built in 11 8	Built in Scheduled publish and unpublish per item. 9
Version history The CMS keeps earlier versions of an entry, and editors can compare or restore them.	Built in Restore previous versions on all plans. 12	Built in Revision history.
Preview Editors can see unpublished content rendered as it will appear on the site before publishing.	Built in	Built in
Visual editing Editors can click on the rendered page and edit content in place or in a side panel next to it.	Built in Drag-and-drop editor edits the rendered page. 5	Built in Page editor with widgets.
Approval workflows Content moves through review stages you configure, such as draft, review and approved, with permissions per stage.	Paid tier Content approvals on Enterprise. 1	Built in One or two approval levels, or a custom workflow. 8
Content releases Editors group changes across several entries and publish them together as one release.	Paid tier Content staging on Professional publishes staged pages together. 13	Not available Publishing and scheduling work per item. 9
Real-time co-editing Two or more editors can work on the same entry at once and see each other's changes live.	Not available	Not available Pages lock while another user edits them. 10
Access and governance
Custom roles Admins define their own roles with granular permissions instead of picking from a fixed set.	Paid tier Permission sets on Enterprise. Per-user permissions on all plans. 14	Built in 11
Field-level permissions Admins can restrict access to single fields, on top of content types and entries.	Not available	Limited Module Builder types only, in the classic editing UI. Built-in content types have none. 12
Single sign-on Editors can sign in through SAML or OpenID Connect against a company identity provider.	Paid tier SAML SSO on Content Hub Professional and Enterprise. 15	Built in OpenID Connect and external providers such as Azure AD. 13
Audit log The CMS logs who changed what and when across the whole installation, and admins can review the log.	Paid tier Activity logging on Enterprise. 1	Paid tier DX + Enterprise includes Audit Trail. Progress sells it as an add-on for DX. 14 2
Platform and extensibility
Multiple sites One installation or account can manage several separate websites or brands with shared users.	Paid tier Multisites on Enterprise. 1	Built in Multisite with shared content and per-site permissions. 15
Extensible admin UI Developers can add their own components, views or fields to the editing interface.	Built in Custom modules and their fields appear in the page editor. 3	Built in Custom fields, widgets and AdminApp extensions.
Plugin marketplace The vendor runs an official directory or marketplace of installable extensions.	Built in HubSpot Marketplace for apps and themes. 16	Built in Sitefinity integrations directory. 16
Form builder Editors can build and publish forms and collect submissions without code.	Built in	Built in Forms module with a drag-and-drop builder.
Site member accounts The platform handles sign-up and login for public site users or members, separate from editors.	Paid tier Memberships on Professional with 2 access groups and Enterprise with 100. 1 2	Built in Front-end users with registration and login widgets.
AI writing assistant A first-party AI feature in the editing interface generates, rewrites or translates content.	Built in Breeze generates and refines content in editors on all plans. 17	Plugin or add-on Sitefinity AI subscription for text generation and agents. 17
Official MCP server The vendor publishes a Model Context Protocol server so AI agents can read or write content.	Built in Remote HubSpot MCP server reads site pages, landing pages and blog posts. 18	Plugin or add-on Sitefinity MCP Server, 15.4.8633 or later, needs a Sitefinity AI subscription. 18

HubSpot CMS sources

Checked 29 Sept 2026. Content Hub: Free, Starter, Professional, Enterprise.

Progress Sitefinity sources

Checked 29 Sept 2026. Sitefinity CMS 15.4 DX edition, self-hosted or on Sitefinity Cloud.

Considering more platforms? Compare HubSpot CMS and Progress Sitefinity with the rest of your shortlist in the CMS comparison tool.

Where they differ

HubSpot CMS and Progress Sitefinity get a different status on 12 of the 28 features and the same status on 16. HubSpot CMS has 16 built in on its baseline edition, Progress Sitefinity has 22. Two matching statuses can still name different paid tiers or limits, so read the notes in the table before treating a row as equal.

Self-hosting: HubSpot CMS cannot be self-hosted. Progress Sitefinity can be self-hosted.
Free option: HubSpot CMS has a free option. Progress Sitefinity has no free option.

Built in on HubSpot CMS, a different answer on Progress Sitefinity 2

AI writing assistant HubSpot CMS: Built in. Progress Sitefinity: Plugin or add-on.
Official MCP server HubSpot CMS: Built in. Progress Sitefinity: Plugin or add-on.

Built in on Progress Sitefinity, a different answer on HubSpot CMS 8

Content model in the UI HubSpot CMS: Paid tier. Progress Sitefinity: Built in.
GraphQL API HubSpot CMS: Paid tier. Progress Sitefinity: Built in.
Webhooks HubSpot CMS: Not available. Progress Sitefinity: Built in.
Approval workflows HubSpot CMS: Paid tier. Progress Sitefinity: Built in.
Custom roles HubSpot CMS: Paid tier. Progress Sitefinity: Built in.
Single sign-on HubSpot CMS: Paid tier. Progress Sitefinity: Built in.
Multiple sites HubSpot CMS: Paid tier. Progress Sitefinity: Built in.
Site member accounts HubSpot CMS: Paid tier. Progress Sitefinity: Built in.

Built in on neither, with different answers 2

Content releases HubSpot CMS: Paid tier. Progress Sitefinity: Not available.
Field-level permissions HubSpot CMS: Not available. Progress Sitefinity: Limited.

More comparisons

HubSpot CMS against other platforms

Progress Sitefinity against other platforms

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